abstract

RokykmarketingPlanAbstract.docx

Abstract

The world today is increasingly adopting technology as a means of enhancing communication and performance of different tasks. This has made the world to become a global village. Although people are increasingly connected through social media and other platforms, there is a continued disconnection. Sweet Laugh Coffee and Bar is a unique coffee and drinks house that provides theright environment to socialize together. This is not a typical club where people meet to drink alone or in groups that know each other. It is a place where everyone feels comfortable as they socialize with people of their age group, striking good conversations. Sweet's mission laughs Coffee and Bar is to enhance socialization and interactions when digital technology has taken over the world. It aims to take away smartphones and tablets and let people engage effectively without fear of cybersecurity or getting late responses.

Human beings are social, and hence they value relationships. The greatest strength that the firm enjoys is that it provides a place where all people can enjoy. It does not discriminate about color or age and hence all accommodated. However, when people are becoming comfortable with social media, the firm faces competition and a reduction in the number of customers. However, the most significant opportunity is that the single youths always look for a place they can interact with, and this is a platform where they can have fun and get to make friendships. It is a good experience out of the workplace and home hence many youths would prefer to be in such a place. The products available include coffee, soft drinks, energy drinks, and some wines and spirits. However, the firm faces competition from other forms of businesses such as nightclubs. However, Sweet Laugh Coffee and Bar has gained a competitive edge by providing different games that bring people together to bond and make friendships.