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RobinHoodCaseStudyUnit2Assignment.pdf

Due Date: 11:59 p.m. Sunday of Unit 2: Points:100 Overview: This Robin Hood Case Study Assignment is related to the initial steps in the Strategic Planning Process. It will require you to integrate your learning on organizational values & culture, stakeholder evaluation, mission, vision, strategic goals, and SMART Objectives. The case is on page C2 and is the first case in the textbook. The paper should be 3-4 pages long. Please closely review the grading for this assignment. Instructions: In this Unit, we have presented material introducing initial important elements of the strategic planning process. Our focus this week is on the importance of understanding the stakeholders, the existing values and culture of the organization, and the development of quality mission & vision statements, strategic goals, and SMART Objectives. We are asking you to apply these concepts through an evaluation of the organization called Robin Hood’s Band of Merry Men. We highly recommend that you review the course material in Unit 2 before undertaking this assignment. In particular, pay close attention to the assigned Textbook readings. Additional information is presented in Unit 1 and Unit 2 that apply to the assignment as well. This assignment is based upon the Robin Hood Case Study. In the Robin Hood Case Study, you will see that the organization, The Band of Merry Men, is facing many challenges. The assignment calls for you to evaluate the Band of Merry Men as an organization, including its existing values, culture, and influential stakeholders, and to present your view of a mission, vision, an example strategic goal, and example SMART objectives for the Robin Hood organization going forward. Note that in order to achieve a stated vision, multiple strategic goals would be required. Also, to achieve each strategic goal, multiple SMART objectives will be required. However, for this assignment, we are asking for only one example strategic goal, and then two SMART objectives to help achieve the strategic goal. You will then be asked in the conclusions section, to assess the alignment of the organization’s culture with the mission, vision, strategic goal, and SMART objectives you have proposed.

BUS525 – Business Strategy and Planning

Unit 2 Assignment: Case Study 1

Requirements:

Follow the outline of sections above and use section Headings for readability. You are free to add sections if you view it as appropriate. Your paper 3-4 pages and must be written in “third person” language. You must follow APA Guidelines and use professional writing.

Document Sections:

 Subject and Purpose of the Paper: Brief introduction of the Band of Merry Men

and a description of the purpose of the paper.

 Stakeholder Summary: Provide your view of the important stakeholders that

need to be considered, and describe their impact and/or influence on the Band of

Merry Men and the development of the future direction.

 Description of the Organization’s Culture: All members of the Band will bring

their own “personal” values with them to Sherwood Forest. Organizational

culture is then defined as those personal values that are “shared” by the

organization as a whole. This section is to focus on describing these shared

values (culture), and identifying from your view the strengths and weaknesses in

the current culture that the Band embraces.

 Proposed Mission: Provide your view of the mission of the Band of Merry Men

through presenting a clear Mission Statement and a brief explanation.

 Proposed Vision: Provide your view of the vision that the Band of Merry Men

should seek to achieve in the future by presenting a clear vision statement and a

brief explanation.

 Example Strategic Goal: Present one example strategic goal that the Band

should pursue to help it achieve the vision you presented. The strategic goal is to

be presented as a broad-reaching “statement.” Include a brief explanation of the

rationale for the strategic goal.

 Proposed SMART Objectives: Present two example SMART Objectives that

will help the Band of Merry Men translate the stated strategic goal to reality. The

SMART objectives are to be presented as statements that fully meet S-M-A-R-T

requirements. Refer to Unit 1 material presented on SMART objectives. Note that

we are only asking for two SMART objectives, even though more than two would

likely be required to achieve your stated strategic goal fully.

 Conclusions: This section is to address the degree of alignment of the existing

Culture of the Band of Merry Men with the mission, vision, strategic goal, and

SMART objectives presented. Is the organization well positioned to seek its

Vision, or will it face barriers going forward caused by the current culture?

Be sure to read the criteria by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Unit 2 Assignment Case Study 1

CRITERIA Exemplary Proficient Needs

Improvement Deficient

(14-15 points) (12-13 points) (10-11 points) (0-9 points)

Presenting an Effective Mission & Vision

Mission & Vision is fully and clearly defined and presented, including all details.

Mission & Vision is present, but is missing minor details.

Mission & Vision is present, but is missing key details.

View of effective Mission & Vision is missing or poorly presented.

Discussion of Existing Values & Culture

Discussion of existing values and culture is clearly defined and presented, including all details.

Discussion of existing values and culture is present, but is missing minor details.

Discussion of existing values and culture is present, but is missing key details.

Discussion of existing values and culture is missing or poorly presented.

Identifies Influential Stakeholders

Influential stakeholders are clearly defined and presented with all required details.

Influential stakeholders are present, but missing minor details.

Influential stakeholders are present, but missing key details.

Influential stakeholders are missing or poorly presented

(9-10 points) (8 points) (6-7 points) (0-5 points)

Discussion of Goal Discussion of goal is clearly defined and presented, including all details.

Discussion of goal is present, but is missing minor details.

Discussion of goal is present, but is missing key details.

Discussion of goal is missing or poorly presented.

(29-30 points) (24-29 points) (18-23 points) (0-17 points)

Discussion of SMART Objectives

Discussion of two SMART Objectives is clearly defined and presented, including all details.

Discussion of two SMART Objectives is present, but is missing minor details.

Discussion of two or less SMART Objectives is present, but is missing key details.

Discussion of SMART Objectives is missing or poorly presented.

   (14-15 points) (12-13 points) (10-11 points) (0-9 points)

Professional Writing Skills/Sectioning and Organization, Including Introduction and Conclusion, Consist ent APA Format 

Professional writing skills, required sections and APA format are clearly and consistently presented.

Professional writing skills, required sections and APA format are present, but includes some minor errors.  

Professional writing skills, required sections and APA format are inconsistent.

Professional writing skills, required sections and APA format are significantly below expectation that significantly detract from its content and professionalism: