visualisation/infographic

Running head: INFOGRAPHICS

INFOGRAPHICS

Use of Infographics

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Use of Infographics

The use of Infographics has been gaining immense popularity globally. Use of Infographic is accompanied by use of various language terms, visual design, data visualization, information design are some of the common terms used. Infographic is mostly used in businesses so as to capture the attention of individuals and enhance comprehension (Dunlap & Lowenthal, 2016). In this era if one is in business, they strive as much as possible to capture the attention of clients and that is why there is a rise in the use of Infographic (Lee & Cavanaugh, 2016). Individuals use Infographic to represent their data; most individuals refer to unit as artistic science. Individuals’ use Infographic because of different reasons, Infographics are attractive, use of Infographic increases traffic into a business, Infographic creates brand awareness, Infographic are searchable and most importantly they show expertise.

Infographics are attractive

Individuals use Infographic to market their products and businesses. The information is made easy for the audience to easily comprehend. Infographic have become a greatest tool used by marketers (Lee & Cavanaugh, 2016). Individuals mostly remember visuals of images compared to what they read. Infographic is the greatest marketing strategy, because they are very compelling to look at. The use of colors and the choice of images is what make Infographics the best choice to use in marketing to easily attract customers; people are attracted by visuals (Lee & Cavanaugh, 2016). Use of visuals eliminates the bulk of data that has to go through before they get the desired information. Information on Infographics is very easy to share with others because of its simplicity and clarity.

Increases traffic into a business

Due to their attractiveness, Infographic easily attract new audience into a business. Infographic are responsible for creating traffic in a business, people are easily attracted by visuals. Traffic is also increased in a business because of the ease of sharing infographic information (Lee & Cavanaugh, 2016). What makes Infographics fun is the ease of portability, which is why many individuals choose Infographic to foster brand awareness (Ashman & Patterson, 2015). Humans are mostly attracted by visual presentations making it the best tool to sell business brands to new locations. in the 21st century sharing of information has been made easy, codes can easily be shared with others through social media hence creating brand awareness. Use of Infographics spreads business brands easily hence influence buying decisions of consumers.

Infographics are searchable

In the 21st century most information is found on the internet. Most business use the internet to market their products and services. Any business that has not digitized its services is likely to become obsolete. It is easy for customers to relate with businesses that use Infographic as part of its marketing tools. Using infographics to market a business, the business website is always going to appear in the engine searches when related terms are searched by internet users. Infographic are also used to show expertise (Dunlap & Lowenthal, 2016). Infographic are easy to make, and that is what makes them unique. Individuals using Infographics show high level of creativity, and customers love creativity making the brand easy to sell. Use of Infographics is always worth the effort that an individual puts into developing it.

References

Ashman, R., & Patterson, A. (2015). Seeing the big picture in services marketing research: infographics, SEM and data visualisation. Journal of Services Marketing, 29(6/7), 613-621.

Dunlap, J. C., & Lowenthal, P. R. (2016). Getting graphic about infographics: design lessons learned from popular infographics. Journal of Visual Literacy, 35(1), 42-59.

Lee, J. W., & Cavanaugh, T. (2016). Building your brand: The integration of infographic resume as student self-analysis tools and self-branding resources. Journal of Hospitality, Leisure, Sport & Tourism Education, 18, 61-68.