Text Analysis

Running head: TEXT ANALYSIS 1

TEXT ANALYSIS 2

Text Analysis

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The value of text analysis is to establish designed data from the unstructured contents of a text. It aims at organizing unorganized data and documents to data that can make easily managed and interpreted. In businesses/ companies, text analysis is very essential because it helps in decision-making. Data texting gives clues to the company by predicting the trend of customers and behavior, increasing business productivity, providing analysis, interpretation, and delivery of data better ways (Grant, 2016). Additionally, text analysis helps the company in making effective and efficient decisions for the company and business (Grant, 2016).

One of the problems associated with data analysis is the lack of good methods for the process (Grant, 2016). Text analysis is a process that requires the use of complicated methods so as to get the best data. If one lacks a better method for text analysis then he/she finds it difficult to carry out the process. Another challenge is the lack of skilled personnel (Grant, 2016). Text analysis can only be done with individuals trained in this field and therefore without such individuals then data analysis is a big challenge. The other challenge associated with data analysis is ambiguity in words and context sensitivity. In text analysis, some words used are confusing in analyzing and some information is too sensitive to analysis.

Parsing is the analysis of meanings of words and symbols used in texts during data analysis. Search and retrieval is the process of seeking information, which is expressively evident though not existing in some documents (Grant, 2016). Text mining is a process of collecting unorganized data or information into a clear and structured data or values.

Three main takeaways from this assignment include the understanding value of text analysis, its challenges and the steps involved in text analysis. To answer this assignment one needed to have an understanding of these three areas and so to me these are the take away in this assignment.

Reference

Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.