ENG 300 (2)

Outstanding

Acceptable

Developing

Description of Source

Completeness

Rhetorical Analysis provides a thorough description of the most salient features of the advertisement

Rhetorical Analysis provides a general description of the advertisement

Rhetorical Analysis provides a spotty description of the advertisement

Detail

Rhetorical Analysis includes numerous details that support the description of the advertisement

Rhetorical Analysis includes some details that support the description of the advertisement

Rhetorical Analysis includes few details to support the description of the advertisement

Relevance

All of the descriptive statements made about the advertisement are relevant to the analysis

Most of the descriptive statements made about the advertisement are relevant to the analysis

The descriptive statements made about the advertisement are not relevant to the analysis

Analysis of Source

Rhetorical strategies

Rhetorical Analysis clearly explains the manner in which the strategies of ethos, pathos, and logos are employed in the advertisement

Rhetorical Analysis indicates (but does not clearly explain) the manner in which the strategies of ethos, pathos, and logos are employed in the advertisement

Rhetorical Analysis does not indicate the manner in which the strategies of ethos, pathos, and logos are employed in the advertisement

Cohesiveness

Rhetorical Analysis culminates in a convincing and well-supported conclusion about the agenda of the advertisement

Rhetorical Analysis posits a conclusion about the agenda of the advertisement

Rhetorical Analysis does not indicate any specific conclusion about the agenda of the advertisement

Audience

Rhetorical Analysis provides and supports an argument about how the advertisement attempts to engage a specific audience

Rhetorical Analysis provides (but does not clearly support) an argument about how the advertisement attempts to engage a specific audience

Rhetorical Analysis does not provide an argument about how the advertisement attempts to engage a specific audience

Mechanics

Proficiency

Rhetorical Analysis includes no errors in spelling, punctuation, or grammar

Rhetorical Analysis includes few errors in spelling, punctuation, and grammar

Rhetorical Analysis includes numerous errors in spelling, punctuation, and grammar

Paragraphing

Rhetorical Analysis consistently uses paragraph breaks to distinguish key pieces of information and to make the memoir easy to read

Rhetorical Analysis mostly uses paragraph breaks to distinguish key pieces of information and to make the memoir easy to read

Rhetorical Analysis’s use of paragraph breaks does not help to distinguish key pieces of information or to make the memoir easy to read

Format

Rhetorical Analysis is about 500 words in length and is formatted clearly and appropriately

Rhetorical Analysis is about 500 words in length, but contains formatting irregularities

Rhetorical Analysis is substantially longer or shorter 500 words and/or contains formatting irregularities