Rhetorical Essay

Criteria

4-Above Average (A)

far exceeds the basic requirements

18-20 points

3=Effective (B)

Exceeds the basic requirements of the assignment

 16-17 points

2=Adequate (C)

Meets the basic requirements of the assignment

14-15 points

1=Limited (D)

Attempts but does not meet the basic requirements of the assignments

12-13 points

Unsatisfactory (F)

0-11 points

Essay introduction signals your task of analyzing a visual object, identifies the print ad or commercial ad, provides background information, and ends with a clear and focused thesis.

Thesis ex:  The __________for the _______________ organization or company uses a mixture of ________, _______, and __________to raise awareness/ money/ support for/ or to eliminate __________________.

 Insert a small screenshot of the advertisement on the first page.

Paragraph 2- Write a brief summary of what the viewer sees and hears in the advertisement. Who are the performers? Under what context was the ad produced? Who sponsored the ad? Who is the intended audience? Is there background music? What song and why was it chosen? How does the ad illustrate a problem in identity, freedom, or social justice?  In other words, describe the exigence.

Paragraphs 3, 4, and 5

In these paragraphs, you will describe the evidence of the rhetorical devices used: ethos, pathos, and logos. Define the terms for the reader/viewer and cite the source. Provide quotes and other small screenshots for supporting evidence.

Conclusion- Use a transition to signal the conclusion. Restate the thesis. Explain whether you think the ad is effective/persuasive or not?  Were the rhetorical devices effective? Why?

Overall  Presentation, Grammar, Punctuation, and MLA Formatting

Demonstrates an awareness of conventions for usage, grammar and mechanics, spelling, academic honesty, and MLA formatting. The heading is in order on the left side of the page. The screenshots are of appropriate size, no more than 2X2 inches, neatly integrated into the text. A works cited page lists the source for the ad and image credits used. Total: 3 pages