Rhetorical Analysis

Muhammad Ghouri

Prof Nikki Bishop

EGL-1100-LD05

February 4th, 2021

Rhetorical Essay Outline

https://youtu.be/SfAxUpeVhCg - Quit Smoking Commercial

Introduction 

Hook: Information regarding the effects of smoking

· More into detail, stats and facts.  

Thesis: Through the profound use of Pathos, quit.org is able to show the audience a very deep-seated and sad effect smoking can have on family or loved ones.

First Body Paragraph

Topic Sentence: The commercial uses Pathos to put a fear for your life effect on smokers.

Evidence: In the commercial, it narrates “If this is how your child feels after losing you for a minute, just imagine if they lost you for life”. It uses a crying child to demonstrate the sadness one feels after losing a loving one and ends with the child continuing to cry. 

Analysis: A child is everything for a mother, and losing your child is not comparable to any pain. It uses the fear of losing a loved one for good to put a sense of reminder that, this is possible if you smoke.

Second Body

Topic Sentence: The commercial uses pathos to put fear into the audience as smoking is very common today.

Evidence: The commercial Is not specifically targeting smokers; it does indeed zoom into a sign that says to quit smoking but it can also be applied to individuals that don’t smoke. It also puts a sense of fear into others such as those who might have just started or thinking about starting, allowing them to understand that smoking kills and may have a negative effect on those around you.

Analysis: Smoking is very easy to pick up, addictive, and very common in this generation. We have vapes, e-cigarettes, cigarillos, cigarettes, etc.

· Stats and facts such as how smoking has increased over time, how its growing.

Third Body 

Topic Sentence: Ethos is used for a perfect delivery in the child’s acting.

Evidence: The child in the commercial seems very lost, he stumbles around trying to find his mother in a crowded subway station. The child is also crying and is very sad. The body language and eyes are a perfect delivery of ethos.

Conclusion 

Summarize ideas: Smoking kills, smoking is bad for you and others around you as well, you should not smoke, and if you do you should quit.

Ending statement: Smoking has an extremely negative effect on you and those around you. stay close to your loved ones, quit smoking.