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Food Processing Companies during Corona Virus Pandemic.

Institution Affiliation:

Date.

Introduction.

Due to this pandemic, lots of activities are compromised especially the food industry sectors. It is now impossible for a person to visit a restaurant to have a nice lunch or dinner. It is because of the guidelines set by the ministry of health that deters people from meeting on social places like the restaurant. In this case, nearly all food industries risk being profitable since it is not business as usual. At this point, some organization choses to go online advertising their service through pop-up ads. From this ads, they market their goods together with their service with aim showing empathy to citizens how they care about them following this pandemic. This paper critically shows how advertisements can convince and lure potential customers in purchasing goods and services.

Food Processing Companies during Corona Virus Pandemic.

Before the arrival of corona virus, the food organizations have been on the verge of making a lot of profits due to the turnouts of customers. The fanciness of the restaurants or cafes was what attracted more customer to purchase their goods and service. When corona virus struck the entire world, several food companies started sinking due social distancing issues. Creating of pop-up ads has invited many customers since it creates illusions in customers that there is something missing. To succeed acquiring customers online, an organization has to come up with a relevant advertisement with a perfect visualization that can engage the customer to miss the goods advertised and develop an urge of ordering them (Geand Ulrike, 1278).

It is made possible especially the food sector, whenever an organization comes up with a perfect ad showing how a person enjoys eating French fries, deep fried chicken, beef barbecue or any other meal that appeals more to the beholder’s eye; it creates the need of ordering one of the goods from the organization. We all know that whenever we view ads that show perfect and tasty foods, especially during this pandemic, we would like to know if the organization has free delivery services to conduct business with them. (Geand Ulrike, 1279)

Offering free delivery services makes it easy for an organization to attract more customers in that it would have save them time and money yet in real sense it is a win-win situation on both ends. It is because the pricing on the food commodities has to escalate to facilitate transportation and any other expenses especially advertising it. Some of the companies would offer to give out free masks and hand sanitizers upon each delivery which makes the customer feels loved and cared about. It is often simpler to order food stuff at the comfort of your home and enjoying the meal without any inconveniences (Iswati and Pratomo, 34). It is true that whenever this strategy is put to action, many customers would often tip out with the aim of participating charity collection to save the unfortunate in this situation. Through this, organization can realize great profits through working with online deliveries and the excess tips that they would acquire. It would also secure the payment mode since they would not handle cash due to corona virus issue.

It is a great ideal to many food companies who would advertise their goods and service on online platforms where since it would keep them going. It is because corona virus has changed the nature of business completely without any notice and life has to move on. It is true that many people especially the loyal customer would appreciate the upgrade of services provided.It is made possible, especially the food sector, whenever an organization comes up with a perfect ad showing how a person enjoys eating French fries or any other meal. It appeals more to the beholder’s eye; it creates the need to order one of the organization's goods. We all know that whenever we view ads that show perfect and tasty foods, especially during this pandemic, we would like to know if the organization has free delivery services to conduct business with them. (Ge and Ulrike, 1279)

Offering free delivery services makes it easy for an organization to attract more customers in that it would have saved them time and money, yet in the real sense, it is a win-win situation on both ends. It is because the pricing on the food commodities has to escalate to facilitate transportation and any other expenses, especially advertising it. Some companies would offer free masks and hand sanitizers upon each delivery, making the customer feel loved and cared. It is often simpler to order foodstuff at your home's comfort and enjoying the meal without any inconveniences (Iswati and Pratomo, 34). It is true that whenever this strategy is put to action, many customers would often tip out to participate in charity collection to save the unfortunate in this situation. Through this, an organization can realize significant profits by working with online deliveries and the excess tips they acquire. It would also secure the payment mode since they would not handle cash due to the coronavirus issue.

Conclusion.

It is an excellent ideal for many food companies who would advertise their goods and services on online platforms since it would keep them going. It is because the coronavirus has changed the nature of business completely without any notice, and life has to move on. Many people, especially the loyal customer, would indeed appreciate the upgrade of services provided.

References.

Iswati, Luluk, and PratomoWidodo. "Linguistic Features in E-commerce Slogans." Indonesian Journal of EFL and Linguistics 5.1 (2020): 21-40.

Ge, Jing, and Ulrike Gretzel. "Emoji rhetoric: a social media influencer perspective." Journal of Marketing Management 34.15-16 (2018): 1272-1295.

Iswati, Luluk, and PratomoWidodo. "Linguistic Features in E-commerce Slogans." Indonesian Journal of EFL and Linguistics 5.1 (2020): 21-40.

Ge, Jing, and Ulrike Gretzel. "Emoji rhetoric: a social media influencer perspective." Journal of Marketing Management 34.15-16 (2018): 1272-1295.