Rhetoric Class assignment about Visual Analysis about Ad. (College level, 1400-1600 word)

Student Name:

CATEGORY AND CRITERIA

A+

10

A

9

B

8

C

7

D

6

F

5

Introduction

Introduction should include some consideration of the circumstances of the visual source's

production. When and why was it created? Who is the intended audience?

Thesis Statement

A sophisticated thesis statement is present, which indicates whether the visual source is

effective or ineffective in achieving its brand/ organization's purpose and how it has done this.

Reference the specifc rhetorical strategies.

Use of Specifc Evidence

Specific examples are taken from what the source looks like and are linked to the rhetorical

strategies.

Interpretation and Analysis

Do not simply give a plot summary. You have to actually analyze the visual source's purpose

and HOW it accomplishes or fails to accomplish its golas.

Research Material

You must provide evidence that you have spent time researching the brand/ company/

organizational mission statement and core values. This material needs to be successfully

incorporated throughout the entire essay.

Grammar, Spelling, and Punctuation

Use of correct grammatical conventions and punctuation. Lack of spelling errors.

Style and Tone

Lack of clichés, slang, contractions, and personal pronouns. Varied sentence structure.

Organization and Paragraph Development

Essay is logically organized. Topic sentences effectively convey what each paragraph is about

and help transition smoothly from one section to the next.

MLA Format and Citations

1" margin, correct heading, essay text is double-spaced in 12pt. Times New Roman font.

Paper is a minimum of 3 FULL pages. Essay is given a Title beyond "Essay #2, Visual Analysis"

Printed text taken from a website is properly quoted and cited. This time, you must have a

Works Cited page.

Conclusion

Presents a thoughtful conclusion that makes your essay relevant to our lives today. Do not

simply repeat your thesis and everything else you have already said.

TOTAL FINAL GRADE:

POINTS EARNED

Grade Rubric: Essay #2: Visual Analysis