group work

The Main Customer:

The holistic Hair market entry strategy has been indirect even in New Zealand. Holistic Hair sales through pharmacies, salons, health stores, and online channels. The company's income has grown during its establishment, and it would not be advisable to change customer distribution while entering the United States market. Through this mechanism, Holistic Hair's primary customer is a distributor. When an American distributor orders from Holistic Hair, either directly or indirectly, the distributor becomes the customer. Adopting a distributor as a customer strategy is Holistic Hair has tried the strategy and worked in other markets. In addition, Holistic Hair will not deal with cultural differences common when a firm enters a new market directly. Further, Holistic Hair will deal with distributors who understand the local market better and can deal with customer acquisition, documentation, and deal with custom technicalities they are familiar with that Holistic Hair would find challenging to handle. Consequently, the distributors will represent Holistic Hair in the distribution, advertising, and marketing of the products in the United States. Amazon professional beauty store, premier beauty, Sephora, and other large beauty product shopping sites are good choices. However, close customer relations, complete control over all transactions, and high profits will be limited through the distributor as a customer strategy.  

The Main Channels To Engage And Reach The Customers:

Choice of main channels to engage the customers is important. In the 21st century, information flow from the manufacturers to the consumer is important. Holistic Hair can utilize both traditional advertising methods and online methods can be applied to engage the customer. In the recent past, consumers have been shifting information search electronic word of mouth, review sites, and social networking sites from offline in the past. Consumer's reliance on peer opinion over traditional marketing and promotion techniques has also increased recently. Currently, less than 40% of customers trust traditional marketing and promotion channels, more than 90% trust word of mouth from family and friends, and more than 70% trust reviews from online consumers. Holistic Hair can effectively enhance its online presence by engaging customers for reviews on its website and social media pages with this kind of data. At the same time, Holistic Hair can offer discounts and gifts for any referrals for their products to loyal consumers and have traditional advertising and promotion methods to cater to the 40% market share that does not trust online presence.