Your capstone project is designed to have you apply what you have learned in this course to a fictional product (good or service). Over the course of the semester, you will build your internet marketing plan in five steps. You’ll receive feedback for each part, to be included in your final submission.

Using the information that you created in STEP 1, complete the following:

STEP 2

REMEMBER TO NUMBER YOUR ANSWERS:

Using your imagination and the information you created in Step 1, assess your strategic options using the TOWS model.

LIST STRENGTHS, WEAKNESSES, OPPORTUNITIES AND

THREATS IN THE BOXES

Internal strengths (S)

The strengths with internet marketing of softcopies of books include;

The availability of a ready market as many people use the internet and social media platforms to do their shopping.
The company does not invest many funds and time in advertisements as social media are the best ways to get the ready market.
The company does not need a physical store, as all transactions and business are done online.
Customers can also air their complaints and concerns via email and through all the social media platforms, reducing congestion that can be caused by physical meetings.
There is maximum profit as there are no delivery charges and the items are affordable.

Internal weaknesses (W)

The weaknesses of internet marketing softcopies of books include;

The business does not offer delivery services to the customers as all items are in soft copy.
It will take a long time to develop physical stores and offices to cater to services such as the delivery of hard copies and electronics.
The business does not offer services to hard copy customers, and this is something that has to be implemented to help the company's corporate financial performance be excellent.

External opportunities (O)

the exterior options of online or internet marketing of softcopies of books include;

The new government policies that reward online or internet marketing greatly. This allows entrepreneurs in internet marketing to pay fewer taxes to reap big.
The preference of people to shop for everything online.
Digital advertisement has been made easier due to technological advancements and the availability of social media.
Softcopies have become the best selling products in the print media.

SO “Maxi-Maxi” Strategy

Use strengths to maximize opportunities

Due to the availability of ready markets, the company needs to embrace more digital marketing through all social media platforms.
Maximize profits as not large capital was needed to start.
Acquire legal rights to make softcopies of many books, and this will ensure the maximization of profits.

WO “Mini-Maxi” Strategy Minimize weaknesses by taking advantage of opportunities

Take the next step in delivering hard copies of books.
Advertise as much as possible the benefits of using soft copies of books and print media as a whole to capture the hard copy enthusiasm.

External threats (T)

The externals threats to the company include;

Local bookstores, stalls or supermarkets, and also internet-based companies such as Amazon and FedEx.
Legal sanctions from authors that do not want their books to be sold as softcopies.

ST “Maxi-Mini” Strategy

Use strengths to minimize threats

The affordability of the books should be the number one priority of the company to overcome external threats.
Acquire legal rights of all books in the market.

WT “Mini-Mini” Strategy

Minimize weaknesses and avoid threats

The business should start offering delivery of hardcopies and also electronics.

1. When the outer boxes have been completed, look at the four strategy boxes. What strength(s) will maximize which opportunity? (Make this a complete sentence, so your thought process is clear.)
2. Decide which strategic options you will address first in your plan. (In other words, prioritize the strategies you develop.

For your organization, create objectives using the REAN framework.

Area	Your objectives	CONNECT TO A STRATEGY (CREATED ON PAGE ONE)
Reach OBJECTIVE 1	More advertisements on all social media platforms.	This will help in capturing the available market and maximize profits.
Engage OBJECTIVE 2	Collect feedback from the customers after every service to improve service delivery.	Improve service delivery to eliminate the threat of competition.
Activate OBJECTIVE 3	Start the delivery of hardcopies and also electronics.	This is also meant to eliminate the threats from competitors and also help the business expand.
Nurture OBJECTIVE 4	Teach or sensitize people on the importance of using soft copies of print media.	This is to maximize profits with the available market.

Assignment Details

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PROJECT STEP 2

Due Date

October 18, 2020 11:59 PM

Assignment Files

INTERNET MARKETING PROJECT STEP 2rev.pdf

Grade Last Graded Attempt

Attempt 10/17/20 11:24 PM

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Submission Text

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Good work. Before the final project, however, you must make the objectives SMART goals: Specific, Measurable, Attainable, Relevant, Time-bound.

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