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ReviewQuestionsAssignmentChapter5.docxReview Questions Assignment Chapter 5
What role do the four Ps play in consumer behavior?
Name the four major factors that influence consumer buyer behavior.
Explain why typical husband-dominant or wife-dominant products of the 1970s may no longer be regarded as typical.
How does marketing through online social networks differ from more traditional marketing?
Cultural factors exert a broad and deep influence on consumer behavior. The marketer needs to understand the role played by the buyer's culture, subculture, and social class. Distinguish between culture, subculture, and social class.
Many subcultures make up important market segments. Examples of three such important subculture groups include Hispanic Americans, African Americans, and Asian Americans. Describe the general shopping-related characteristics of each of these groups.
People's distinct individual personalities influence their buying behavior. Personality is usually described in terms of traits. What are these traits, and how do they affect the way people purchase items? Give at least one example
Explain Maslow's hierarchy of needs.
List and define the major types of buying decision behavior and the stages in the buyer decision process.
When consumers are highly involved with an expensive, infrequent, or risky purchase but see little difference among brands, they most likely will exhibit ________.
Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing ________.
When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.
When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________.
Describe the adoption and diffusion process for new products.
What are the differences between innovators, early adopters, and early mainstream adopters?
