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ReviewQuestionsAssignmentChapter17.docx

Review Questions Assignment Chapter 17

AVM3302

How does direct marketing give buyers access to more comparative information about companies, products, and competitors?

How does online marketing provide flexibility for sellers?

Describe the largest form of online advertising.

Explain the goal of viral marketing.

Explain how a company benefits from monitoring the blogosphere.

Identify the major advantage of the following forms of digital and social media marketing: Web sites, viral marketing, e-mail, blogs, social media, and mobile ads and apps.

What are the characteristics of a successful Web site?

What are the strengths and weaknesses of e-mail marketing?