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ReviewQuestionsAssignmentChapter11.docx

Review Questions Assignment Chapter 11

AVM3302

1. Differentiate between market-skimming and market-penetration pricing strategies. Explain the conditions within which they are effective.

2. Give two examples of products for which marketers might use optional-product pricing.

3. Give two examples of product bundle pricing.

4. Discuss how companies adjust their prices to take into account different types of customers and situations

5. Why do businesses use cash discounts when they are in essence losing some money on the sale?

6. List four types of discounts.

7. In what way does the government regulate pricing?

8. What is deceptive pricing?