HP Strategies & Tactics

Levels of Achievement

Criteria

Proficient

Commendable

Needs Improvement/Missing

Description of Campaign 

Weight 10.00%

85 to 100 %

One campaign is clearly and thoroughly described. A clear description of why you were interested in learning more about each is included.

60 to 85 %

One campaign is described. A description of why you were interested in learning more about each is included, but additional description is needed.

0 to 60 %

Description of campaign needs improvement. Or, this criteria is not included.

Health Outcomes Connected to Campaign Efforts 

Weight 20.00%

85 to 100 %

Two campaign outcomes (achievements/success) that are connected to the campaign goals/objectives are clearly and thoroughly described and explained. If campaign outcomes were not included in the presentation, additional outcomes were thoroughly and clearly researched and discussed in the post. There is no confusion in the description.

60 to 85 %

Two campaign outcomes (achievements/success) that are connected to the campaign goals/objectives are described. Or less than two campaign outcomes are discussed. If campaign outcomes were not included in the presentation, additional outcomes were discussed in the post. There is some confusion in the description or additional clarity is needed.

0 to 60 %

Description of the health outcomes connected to campaign efforts needs improvement. Or, this criteria is not included.

Health Promotion Methods Utilized

Weight 35.00%

85 to 100 %

One health promotion method utilized for three different audience levels (for example, individual, organizational, community) were located, shared, and clearly discussed and described (this means a total of three methods). A clear and thorough description of why these methods may or not be the best for each specific audience level is included. The text or additional resource was utilized to support reasoning.

60 to 85 %

Less than one health promotion method utilized for three different audience levels (for example, for example, individual, organizational, community) were located, shared, and discussed and described (less than a total of three). A description of why these may or not be the best methods for that specific audience level is included but needs increased clarity. The text or additional resource was not clearly utilized to support reasoning.

0 to 60 %

Health promotion methods utilized needs improvement. Or, this criteria is not included.

Campaign Aspect Connected to Health Communication, Social Marketing; Advocacy 

Weight 15.00%

85 to 100 %

One other aspects of the selected campaign connected to steps of the health communication campaign model; social marketing techniques and/or advocacy concepts is clearly and thoroughly discussed and described.

60 to 85 %

One other aspects of the selected campaigns connected to steps of the health communication campaign model; social marketing techniques and/or advocacy concepts is described. Some increased clarity and description is needed.

0 to 60 %

Campaign aspects criteria needs improvement. Or, this criteria is not included.

APA 6th Edition In-Text Citations and References

Weight 15.00%

85 to 100 %

APA style in-text citations used throughout with no or minor errors and/or no quotations longer than 5 words.

60 to 85 %

APA style in-text citations used throughout document with moderate errors and/or some quotations longer than 5 words.

0 to 60 %

APA references and citations are not included. Or, APA references and citations contain 5+ errors.

Timely Submission, Grammar, Spelling 

Weight 5.00%

85 to 100 %

Submission is on time. There are none, or very minor spelling and grammatical errors.

60 to 85 %

Post was submitted 12-24 hours or more past the due date. There are more than four spelling and grammatical errors.

0 to 60 %

Post was submitted 24 hours or more past the due date. Spelling and grammatical errors are very numerous and detract from the post.