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Submission Id: 2664

Title

Enhancing participant diversity during recruitment for a national COVID-19

Surveillance Study Using Stakeholder Engagement

Priority 1 (Research Category)

COVID-19

Presenters

Hazel Tapp, PhD, PhD, Michael Runyon, MD, MPH, Yhenneko Taylor, PhD

Abstract

In May 2020 A COVID-19 Community Research Partnership, a surveillance study aimed at learning about

the spread of the COVID-19 virus in local communities and among healthcare workers, began.

Recognizing the disproportionate impact of COVID-19 on low-income and racial/ethnic minority groups,

recruitment strategies that enabled diverse representation and engagement were used. We describe a

community based participatory approach to engage a stakeholder advisory board to guide recruitment

and data collection.

Study Design was a community based participatory research study. Approximately 30 participants

comprise the SAB. The study recruits participants from a large metropolitan area, and Atrium Health, a

large, vertically integrated, not-for-profit healthcare system.

Population Studied >12,000 community participants

Outcome Measures recruitment and demographics of participants

Results With SAB guidance we recruited >12,000 participants. The highly engaged stakeholders

provided valuable input to guide the development of recruitment materials (¬flyers, emails, social

media, websites, videos); use of incentives (free phones to complete the online symptom survey); and

community outreach opportunities (primary care practices in underserved neighborhoods; COVID-19

mobile testing units located in underserved communities; mask giveaway events; and the local public

school system) The SAB identified groups that the research team then partnered with to share

information about the study (Village Heart BEAT, a community-based organization aimed at improving

the health of African American and Hispanic populations; and HealthCare System employee affinity

groups serving Hispanic/Latino and African American communities). Demographics include 90%

White/Caucasian, 5% Black/African American; 3% Hispanic and 2% Asian or Pacific Islander; 38% are

healthcare workers; 67% are female.

Conclusions Use of a community stakeholder advisory board has enhanced understanding and

participation in a COVID-19 Community Research Partnership. Engaging diverse community stakeholders

early in the research process was essential for ensuring data collection efforts are patient-centered and

tailored to reach diverse communities.

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