Retail management and merchandising

Morad

RetailManagementMerchandising-Resit.docx

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Formalities:

· For the document: From 2000 to 2500 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: SUNDAY 13th DECEMBER 2020, 23:59 Via Moodle (Turnitin). (Barcelona’s time).

Weight: RESIT

Task

INDIVIDUAL PROJECT

· Choose a very well known Retail Company

· Describe and define:

· Target market

· Location Strategy

· Price policy and strategy

· Advertising Strategy

· Store Management Strategy (interior and exterior)

· On line Strategy

Outcomes: This task assesses the following learning outcomes:

· interpret how the new economic, social and cultural trends shape the new consumer behavior within the new framework of retailing

· Assess the different elements for selecting an appropriate store’s location and layout

· Identify and evaluate the different design and merchandise elements that conform the management of a store

· Develop adequate strategies of replenishment, merchandising, and budget optimization for achieving a given retail objectives

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary	Student understands the task and provides minimum theory and/orsome use of vocabulary	Student understands the task andattempts to answer the question butdoes not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge to the situation provided	Student applies mostly relevant knowledge to the situation provided	Student applies some relevant knowledge to the situation provided. Some minor misunderstandings may be evident.	Student applies little relevant knowledge to the situation provided. Misunderstandings are evident.
Evaluation (30%)	Student evaluates the findings in excellent ways, drawing outstanding conclusions and proposing new paths of work.	Student evaluates the findings in a significant manned, drawing some conclusions and proposals.	Student creates a fair report but misses some elements learned in class	Student creates an incomplete report plan with some important missing elements and/or some irrelevant details
Oral/Written Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting the page limit and other formalities.	Student communicates their ideas clearly and concisely, respecting the page limit and other formalities.	Student communicates their ideas with some clarity and concision. It may be slightly over or under the page limit. Some formalities are missing.	Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit and formalities are not respected.