Retail Management and Merchandising assignment

BBA324 RETAIL MANAGEMENT & MERCHANDISING – Task brief & rubrics

Task:

The midterm assignment is composed of 4 questions which have to be prepared individually in the essay format.

Question 1 (This question is worthy of 25% of the total grade)

Compare and contrast the retail mixes of convenience stores, traditional supermarkets, supercenters, and warehouse stores. Can all of these food retail institutions be successful over the long run? How? Why?

Question 2 (This question is worthy of 20% of the total grade)

Which of the following categories of merchandise do you think could be sold most successfully through an Internet channel: jewelry; TV sets; computer software; high-fashion apparel; pharmaceuticals; health care products such as toothpaste, shampoo, and cold remedies? Why?

Question 3 (This question is worthy of 30% of the total grade)

Choose your favorite retailer. Draw and explain a positioning map that includes your retailer, retailers that sell the same types of merchandise, and the target customer segments (ideal points).

Question 4 (This question is worthy of 25% of the total grade)

In many malls, quick-service food retailers are located together in an area known as a food court. What are the advantages and disadvantages of this location for the food retailers?

Formalities:

· Wordcount: From 1500 to 2000 words.

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Weight: This task is a 40% of your total grade for this subject.

Outcomes: This task assesses the following learning outcomes:

· Describe the key characteristics of high-performing teams.

· Assess the mix of attributes, skills, and capabilities and how these apply in leadership / teamwork situations.

· Critically understand the importance of the relationship between effective leadership and successful teams.

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (25%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.	Student critically assesses in good ways, drawing conclusions from relevant authors and references.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (25%)	Student communicates their ideas extremely clearly and concisely, respecting the time limit and other formalities.	Student communicates their ideas clearly and concisely, respecting the time limit and other formalities.	Student communicates their ideas with some clarity and concision. It may be slightly over or under the time limit. Some formalities are missing.	Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the time limit and formalities are not respected.