RETAIL MANAGEMENT
student.2020
RETAILMANAGEMENT-VER-3.pdf
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HIGHER COLLEGE OF TECHNOLOGY
DEPARTMENT: BUSINESS STUDIES
Final Examination:
Assignment Based Assessment Semester: II A. Y.: 2019 / 2020
Diploma I and II Year
Start Date: Tuesday, 19 May Time: 1.00 PM
Due Date: Thursday, 21 May Time: 1.00 PM
Student Name
Student ID
Specialization MARKETING
Section 1 & 2
Level DIPLOMA SECOND YEAR
Course Name RETAIL MANAGEMENT
Course Code BAMK 2204
For official Use Only
Question No. Max. Marks Obtained
Marks
Question No. Max.
Marks
Obtained
Marks
1 5 1 5
2 5 2 5
3 5 3 5
4 5 4 5
5 5 5 5
6 5 6 5
7 5 7 5
8 5 8 5
9 5 9 5
10 5 10 5
Grand Total
Marks 50 50
First Marker: Second Marker:
Date: Date:
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Guidelines for Students to Submit the Assignment:
1) The final assessment for semester 2, 2019-20 will be done through comprehensive assignment for a maximum of 50 marks. The schedule of the final assessment is available
in the college website. https://www.hct.edu.om/about/the-college/announcements/final-
assessment-timetable-041620
2) All the students are expected to have only one assignment at one time. In case, if
the students have more than one assignment on the same day, please report to the
exam committee through the following mail id. [email protected] as soon as
possible. 3) All students are given 48 hours to complete and submit each assignment from the
day, date and time the assignment is uploaded. Students are advised not to wait till
the last moment of the deadline to submit the assignment. 4) The students can check the assignment anytime and any number of times from the
opening of the assignment. The answer to the assignment need to be uploaded in e-
learning within 48 hours.
5) The answer to the assignment can be uploaded only one time. No requests for resubmission of the assignment will be entertained.
6) The students may contact the following mail Ids if they face any difficulties while
related to final assignment.
For Academic related support :
Business Courses
For Technical Writing 1
For Technical Writing 2
For Technical Communication
For issues related to e-mail
accounts and Microsoft Teams [email protected]
Any issues related to E-Learning
Moodle [email protected]
Any other IT Troubleshooting [email protected]
7) Students may contact their respective lecturer through college email (within the 48-
hour period given) if they have any doubts and clarifications on the assignments.
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8) Students should be aware that this assignment is an independent assessment.
Students are not allowed to get help from any other person during the assessment
period. 9) Students assignment will be checked for plagiarism through Turnitin software. This
assignment will be assessed as per the College Assessment Policy. Student will be
investigated in case of plagiarism as per the College policy and procedures. The
maximum acceptable similarity index is 25%. 10) In case the students face any technical issues regarding the submission of
assignment, the answer to the assignment can be mailed to the concerned lecturer
within the 48-hour period using college email. 11) Any assignment submitted after the 48-hour period will not be considered for
evaluation. 12) The assignment should be submitted only with the file in MS Word document. No
other format is acceptable at all (e.g. pictures, JPEG, PDF, etc). 13) The students need to answer the assignment in the prescribed number of words as
mentioned in the assignment. 14) The students need to follow the following format while preparing the assignment :
Font Style: Times New Roman Font Size: 12 point for body and 14 point for Headings Line Spacing: 1.5 Margin: 2.54cm (One inch) on all the sides Page Number : At the bottom right hand corner of each page Colour: All words should be in black colour
15) Students who will fail to submit their assignment as per the deadline given are
required to make an online appeal along with the valid excuses as the guidelines
which will be announced through the college website or e-learning portal within three
days from the date of submission deadline.
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RETAIL MANAGEMENT/BAMK 2204
VERSION -3 -SEMESTER-2 (2019-2020)
ANSWER THE FOLLOWING QUESTION NOT LESS THAN 100 WORDS EACH
(10QX5M=50MARKS)
1. Case Analysis: Carefully read the case below and answer the questions that
follows with suitable justifications.
Protecting Wireless Communications at Olympia
Olympia is a 140-store family-owned sporting goods, apparel, and footwear
retailer. It recently launched a Wi-Fi system that was to be used for such store
management functions as inventory management, price lookup, returns
processing with vendors, and a communication link with field supervisors and
district managers. A major concern to Olympia has been the protection of its Wi-
Fi system from hacking and other breaches. The PCI Security Council has issued
compliance guidelines for retailers and other organizations that process
electronic payments through local area networks (LANs) to protect these data.
The council has also recommended that large firms use automated anti-intrusion
systems.
By using wireless anti-intrusion systems, retailers and other organizations can
check for unauthorized devices, bogus files, and rogue clients on their networks.
During a test of its new system at its Oman Avenue Mall, Olympia identified
several security issues that needed to be resolved. Olympia also plans to adapt its
Wi-Fi system for consumer usage. Potential consumer applications include
hotspot access points, multi-channel capabilities, and in-store payment
processing. Olympia will have to expand its online security system even further
to cover these new applications.
Questions for Discussions:
A. Identify and explain the retail environment discussed in the above case.
i. (2M)
B. How does Olympia business succeed in the retail environment discussed in
the case? (1M)
C. What limitations can be faced by Olympia with current retail environment?
Recommend suitable ways to overcome it. (2M)
2. Al Maya supermarket is the grocery buyer for canned fruits and vegetables at a
five-store supermarket chain. Del Monte company, has told Al Maya boss that it
would be responsible for making all inventory decisions for those merchandise
categories. Del Monte will now determine how much to order and when
shipments should be made. It promises a 10 percent increase in gross margin
dollars in the coming year.
Questions for Discussions:
A. Would you consider Del Monte for its offer? Comment. (1M) B. Can Al Maya supermarket increase its market share with the help of Del
Monte company? (2M).
C. What can be the limitation of having Del Montes assistance. (2M)
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3. Case Analysis: Carefully read the case below and answer the questions that
follows with suitable justifications.
Superstores, hypermarkets and category killers in shopping malls rarely use
window displays, but have bold fascia and easy to access entrances. Standalone
stores may have to conform to strict architectural guidelines imposed by
government planning authorities, whilst the centre management team may
control the exterior of stores in a planned regional shopping centre. Entrances
can be designed to be open and welcoming, or closed and exclusive. A key
consideration for retailers is the need to be accessible for all members of society.
The interior of a store can be viewed in a similar way to living space. It
comprises ceiling, walls, flooring and lighting, but instead of furniture retail
outlet houses fixtures for the presentation of merchandise, and fittings for
equipment such as tills. In choosing the materials used for the interior, retailers
have to consider the type of product being sold, costs, store traffic and health
and safety.
Questions for Discussions:
A. What do you understand by store fascia? (1M)
B. Do you agree that stores having attractive store fascia have customer flow?
(2M).
C. Apart from store fascia do you consider store interior as another factor for
increase in customer traffic. Justify you answer. (2M)
4. Is the wheel of retailing theory applicable today? Why or why not? (2.5M+2.5M).
5. Analyse and explain is non-store retailing gaining traction in Oman? Justify
your answer. (1M+4M).
6. Why is store location such an important decision for retailers? Elucidate. (5M)
7. From the retailer’s perspective, compare the benefits of locating in unplanned
business districts versus planned shopping centres. (2.5M+2.5M)
8. Analyse and explain does the supermarkets in Oman inculcate tracking stock
levels in real time? (5M)
9. As a new retailer, how would you research the attributes of a specific supplier?
Elucidate. (5M)
10. Suggest and explain which layout is most suitable for large stores that are single
level? What can be the benefits of having such a layout. (5M)
