Markerting

Retailing and Merchandising – MKT 380

Spring semester 2021

Alternative Assessment II Guidelines (5%)

1. Assessment Introduction

Technology has impacted our lives deeply especially in the area of marketing and retailing. Now more than ever, Brands are seeking to impact the customer lives by offering unique experiences through retailing. But how can this be achieved amidst decreasing human interaction especially post COVID-19?

For this independent study, students need to research one of the latest marketing trends “Virtual stores” and present their findings in a well-structured report.

Table of contents
Part 1 (150-250 words)	· What is a virtual store? · What technologies are used? · Examples of Brand that has established a Virtual store.
Part 2 (150-250 words)	· Advantages and benefits of virtual stores · Setbacks or challenges faced by virtual stores

Part 3: Customer experience and research findings related to customers’ response/likeability of virtual stores