retailing dis

· Keep your messages original, intelligible, concise, and effective. Research and answer all the questions in depth by 10/15 (Friday)

·  Your posts will be evaluated on both the quantity and quality of your contributions, the quality being more important than the length of each post. 

· Respond to one of your fellow students' remarks. Your responses (150 words per post) should be thoughtful, challenging examples or materials supporting your argument. Note that responses such as "I agree" or "That’s a great point" do not count towards discussion thread participation points. Your response is due by October 18 (Monday, 11:59 pm).

 

By now, you should have reviewed this week’s required reading material and understand the important concepts. You will now take part in this discussion by answering the following questions.

 

QUESTIONS:

1. Are suburban locations likely to continue to be good options, as the pandemic-related restrictions continue to loosen? Why or why not?

2. Should food retailers with conventional, fixed locations consider investing more in mobile food trucks?

3. What competencies and capabilities does a food truck need to have to successfully operate?

4. For a food truck (your choice of food and geography), discuss the various promotional tactics that can be used for promoting food trucks (e.g., billboards, print, direct mail, etc.) and select three different tactics. For each tactic, explain why it was selected and how it will be used.