Retail Marketing
Magic Solutions
RetailFinalLectureRevision283201.pptx1. Module Overview
1
Introduction
Retail Environment 1: Store formats
Retail Environment 2: Ethical & Legal Issues
Retail Location
Strategy 1: Competitive Strategy
Strategy 2: Competitive Advantage
Strategy 3: Leadership
Strategy 4: Turnaround and Strategic Change
Retail Operations
Retail Staffing
Retail Buying and Merchandising
External Speaker – Supply Chain 1
Supply Chain Management 2: Supplier-Retailer Relations
Retail Marketing: Visual Merchandising
Retail Pricing Strategies
Retail Micromarketing
International Retailing
Practitioner lecture - Jarrold
Revision lecture
Module Lecture Series
1
Module Overview
2
Key Themes and Issues
Why is retailing an important economic activity?
What are the key trends in the retail environment?
Why is retailing so varied and retailers so diverse?
How do retailers organise themselves for success?
How do retailers appeal to consumers?
How can retailers reach new consumer markets?
What is the future for retailing and retailer success?
2
Questions for Discussion #1
Supply Chain Management /Logistics and Distribution
What do you understand about supply chain in retail?
To what extent can retailers use logistics and distribution to give them a competitive advantage over other retailers?
Critically examine the supply chain function in the successful operation of a retailer of your choice.
3
Questions for Discussion #2
Pricing and Competitive Positioning
What are the main pricing strategies? Supermarkets often claim to be reducing prices and offering their customers the best possible value. Explain whether you think these claims are true and discuss what pricing techniques are commonly employed.
What are the benefits and limitations of the main general pricing strategies (i.e. premium, discount, EDLP , and Hi-Lo pricing). How can tactical pricing complement each of these general pricing strategies? Which is the best pricing strategy for UK grocery industry?
4
Questions for Discussion #3
Partnership or Power Struggle?
How do retailers exercise their buyer power? What is retailer buyer power? What can government do to mitigate this problem?
Is retailer buyer power good for the consumers? How does buyer power affect suppliers? Discuss.
5
Questions for Discussion #4
Online Retailing – Multichannel Retailing
What are the benefits of online retailing? Is it more prudent to have multichannel retailing as opposed to ‘pure play’ retailing?
Who do you consider to be the best online retailers? Give reasons for your choice(s) and describe how the drawbacks of online retailing can be avoided
6
Questions for Discussion #5
Retail Staffing + Retail Operations
With examples explain how critical the 5 S’s are to retail operation?
Why is retail staffing important for the success of brick and mortar stores? What are the 5 S’s of Retailing? Explain with examples why getting the 5S’s right is so important.
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Questions for Discussion #6
Retail Leaders and Leadership
Discuss why Jack Ma of Alibaba, Dave Lewis of Tesco or Tim Cook of Apple so successful? What skills and competencies do they possess?
What makes a great leader in the retail industry? Is it best for the leader to rise up the ranks? If yes, why?
What are the qualities of a good leader and manager in the retail sector?
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Questions for Discussion #7
Retail Location
‘Location, location, location’…having the right retail location is essential for success. Explain with national and international examples.
What techniques would you use to do a trading area analysis? How would you go about choosing the location after undertaking such analysis?
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Questions for Discussion #7
Consumer Behaviour & Micromarketing
How can retailers utilise their knowledge of consumer behaviour to target different consumer segments by tailoring and personalising retail offers?
What are the benefits and risks of using micromarketing to give different consumers different offers? How can the risks be mitigated or reduced?
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