Career Action Plan

Yanlin Zhu Phone: (818)-398-8368 |[email protected]

1314 S Fenbrook Ln, Bloomington, IN 47401

EDUCATION

INDIANA UNIVERSITY Bloomington, IN

Bachelor of informatics Expected Graduation: May 2021

Minor: Business Cumulative GPA: 3.3/4.0

EXPERIENCE

LACOSTA CO., LTD Shanghai, China

Search Marketing Strategist, Intern Jun 2018 – Aug 2018

● Gather competitor’s data and new marketing solutions and competitive edge for marketing projects

● Measure and track the effectiveness and value of launched marketing programs and implemented strategies by

identifying KPI

● Track the effectiveness of each marketing campaign and calculate ROI

● Use Google AdWords to do paid search engine marketing to maximize the clicks-per-day; Track the effectiveness of

SEO

● Devise methods for collecting client data in compliance with applicable ethic rule, including surveys, phone call

tracking, etc.

YT APPAREL CO., LTD Shanghai, China

CRM assistant, Intern Dec 2017 – Jan 2018

● Verify purchased global advertising for marketing in fashion magazines (Vogue, Cosmopolitan, Elle, etc.)

● Reply to social media traffic on Weibo and Wechat

● Help allocating gift with purchase (GWP) to more than 70 direct-sale stores

● Check amounts and SKUs of latest seasonal sample products

● Assist contracted photographer shooting latest product pictures

● Assist PR invite celebrities attend company’s marketing campaigns

● Act as mystery customer to check if retail store sales familiar with the policy of on-going store campaign and

report to the manager

STUDENT INVOLVEMENT

HIGH SCHOOL STUDENT ASSOCIATION China

Secretary Sep 2014 –May 2016

● Record, publish and report minutes of association meetings

● Assist President with the dissemination of association matters to members

● Maintain and distribute membership listing of the association to members and officers

● Assist with all association events

SKILLS

TECHNICAL SKILLS

• Languages: Java, Python

• Platform: Microsoft Windows, Mac OS

• Web Design: HTML

LANGUAGE: Mandarin Chinese (native speaker), English

Yanlin Zhu Phone: (818)-398-8368 |[email protected]

1314 S Fenbrook Ln, Bloomington, IN 47401

REFERENCE LIST

Roger Ho, Marketing Director

LACOSTA Co, Ltd.

60 N Shanxi Rd.,

Shanghai, China

Phone: 021-58426777

Email: [email protected]

Amelie Yeh, CRM Manager

YT Apparel Co., Ltd

320 W Nanjing Rd.,

Shanghai, China

Phone: 021-54172860

Email: [email protected]