case study

Responses to this case study should be scholarly in APA format. One sentence response is not acceptable.

Activating an Entrepreneurial Mindset

Maliha Khalid, Cofounder and CEO; Doctory.pk.

Summary

This case investigates how Maliha Khalid’s own experience with poor access to adequate information added a layer of additional stress to the already very frustrating medical situation she found herself in when she was a teenager. With the help of her uncle and the will to address a very widespread issue, Maliha founded Doctory.pk. The platform connects people with little or no access to healthcare and healthcare information to the right resources across the country of Pakistan.

Analysis

The mindset of an entrepreneur is the key to his/her success. Maliha exhibited an entrepreneurial mindset over the course of her entrepreneurial career so far. She knew that she found a problem she wanted to solve, but also knew that she did not have any experience in healthcare. If Maliha has maintained a fixed mindset, her venture could have stopped there and died even before it began. However, she reached out to her uncle, whom she knew had experience that would be valuable to her own growth and her business.

This mindset has a huge impact on not only to her own individual abilities but also her business’ capabilities. For example, the first model that Maliha created with Ezpz Sehat proved to be a great concept, but it ultimately would alienate much of the people who Maliha was trying to reach with her solution. Consequently, Maliha made an important pivot into the direction of a much more appealing solution, what eventually became Doctory.pk. This touches on an entrepreneurial notion that has wide implications: the business will often reflect the mindset of the business owner. Had Maliha maintained a fixed mindset, Doctory.pk may have never been able to come to fruition.

Case Questions

1. In your own words, how would you explain Maliha’s entrepreneurial journey?

2. In what ways does Maliha Khalid’s approach to life exemplify the entrepreneurial mindset advocated in this chapter? Does her approach differ in any ways?

3. Can you think of limitations you are placing on yourself that may be restricting your ability to achieve your goals? Name some specific examples.

4. How can you apply an entrepreneurial mindset to your life to help you break through these limitations in order to reach success?