responseRideofaLifetime2.docx

In the last chapter, I thought Iger had already won the Fox acquisition, but this chapter surprised me again, and the change came again. In order to still ensure that Disney can successfully acquire Fox, Iger has really spent his money. If Murdoch hadn’t reached an agreement with Iger, I don’t think this chapter would be so tense. But Iger had already made plans to cooperate with Fox, and any problems at this time would disrupt the entire plan. Disney is also under pressure to raise prices again to compete with Comcast. What I like is that Iger’s decision no longer gives his opponent any chance. He directly raised the price to the point where Comcast could not catch up, completely letting the opponent give up the opportunity to compete. In the end, he really succeeded, and he quickly took down the Fox acquisition. Looking back on Iger's years of tenure at Disney, his contribution is really great. These big acquisitions, Pixar, Marvel, Lucas, and Fox, have brought huge benefits to Disney, and the development of Disney has also flourished. I think it is worth learning is that Iger's courage to move forward, and his careful thinking. He always had a clear mind and always knew what he wanted when he made his plans. He always has a judgment on the outcome of things, and if he can bring enough benefits to Disney, he will make up his mind to do it. This courage makes me really feel what it's like to be a leader. I'm glad to read this book this semester, Iger is a good Disney CEO, he has a lot of characteristics worth learning. I've also been inspired by how I'll remember the impact Iger has had if I had worked in the near future.