EC

This week, we move to Chapter 11. At the beginning of this chapter, I was so sad to see the news of Steve's death. In my heart, he is a very great genius. I learned more about him through this book, and it made me admire him even more. But since the beginning of this chapter, we will lose him forever. I am just a reader, and I will feel so sad. I think Iger must be sadder than I am because he and Steve have become so good friends after all these hardships. Without Steve, I think what Iger would encounter is more difficult than what I see now. I believe that the loss of a good friend and good partner will deal a great blow to Iger. Compared with working with Steve, the cooperation with the head of Lucasfilm is much smoother. Iger is very clear about the value of Lucasfilm. He has enough psychological expectations, so he will be more directional when talking about business. He also knew that Lucasfilm was founded by George. Even if George knew the purchase price very rationally, it would inevitably be uncomfortable in his heart. During this period, it is important to carefully maintain balance. I think that under the leadership of Iger, Disney's acquisition plan has been very successful. It neither harmed their own interests nor prevented George from being offended. But because Iger and George have made a lot of efforts for Star Wars, such as finding a qualified producer, planning, and publicity in advance. The response after the release of Star Wars was very good, which also gave back to their efforts.