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Finally seeing Iger as the CEO of Disney, I feel very happy to see him reach this moment across layers of difficulties. But unexpectedly, he ran into a problem as soon as he took office. To be honest, if I were Iger I would feel very tired. When the problems of the entire company have not been adjusted, it is necessary to solve the sudden personal problems, which is a time-consuming and energy-consuming task. But Iger’s solution is worth learning. He grasped the most important point, that is, Roy needs to regain the respect he deserves. Respect is a very easy thing to give, but it is often too simple and because it is intangible and invisible, people always ignore the importance of it. Respect for others starts with considering how you feel about others. From the perspective of others, Iger saw what Roy and others really wanted. In my case, I would also like to want others to treat me in a specific situation, and then try to treat others in this way. Iger obviously achieved a good level at this point. People's needs are to be met, and this is what we need to pay attention to most in marketing. If we cannot catch the needs of customers in a timely manner and provide feasible implementation plans, as people who learn from the market, it will be unqualified. Here, Roy wanted respect, and when Iger placed enough respect for him, Roy's attitude toward him improved. If you do not respect others, then that person will not want to do things for you or respect you. Iger saw Brandon's precedent and decided not to follow in his footsteps.

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