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This chapter can be said to be the one I am most interested in, because I particularly like Marvel movies, and I think that Disney's acquisition of Marvel is the most correct choice. If Disney did not acquire Marvel, my impression of Disney would have remained at the stage of children's movies. From the perspective of business cases, Disney's acquisition of Marvel can be regarded as a case of acquisition of the century. At the end of last year, Disney acquired Twentieth Century Fox for $66.1 billion. In 1996, the American comics super giant Marvel Marvel Comics was on the brink of desperation. They filed for bankruptcy. In order to make up for the financial gap, Marvel sold the film distribution rights of many comic characters to Fox and Sony. Among them, comic characters such as X-Men, Deadpool, and Fantastic Four were sold to Fox. Spider-Man, Venom, Green Devils, etc. were sold to Sony. So many Marvel fans are looking forward to Avengers vs. x-Men, Deadpool, Spider-Man, and Ant-Man. All the members of the Marvel Universe will be here. In 2017, Disney acquired Fox. Representing all comic characters acquired by Fox to return to Marvel Pictures. Obviously, this time the acquisition of Disney has made a lot of money, because, after the completion of Disney’s acquisition, Marvel also showed great commercial value. Not only did almost every work have a very good box office, but even today’s "Complex" "Lian 4" has also become the top 1 in film and television box office, directly and indirectly, bringing unimaginable box office revenue to Disney. Robert taught managers a lesson that, no matter when, his products must keep up with the times, be breakthrough, innovative thinking, and don't always stick to the old rules.