EC

This article mainly tells the decision of the author and the board of directors to discuss the previous failure of Disney Animation and make the follow-up Disney Animation Legend. I think the key to bringing Disney animation back to life lies not only in Pixar but also in the corporate vision of Iger as a leader. Many companies try to change existing products to make them more "future-oriented" by systematically looking to the future. The results of the attempts are not the same, but they all include Corporate Foresight, that is, the company's ability to interpret changes in the business environment, list possible situations based on this, and use this information to gain a sustainable competitive advantage. Using forward-looking capabilities, companies can redesign their strategies based on an analysis of possible future business opportunities. Foresight can bring many benefits to enterprises and prepare them for the possible future. Under normal circumstances, new business opportunities discovered through corporate foresight will not only benefit the company but also promote the well-being of the entire society. This is because, in the foresight process of the company, the company will consider many stakeholders inside and outside the organization. Just as Tesla chose to enter the electric vehicle market in large part because the company has made great efforts in environmental inspections and realized that the automotive industry needs a more sustainable business model. Tesla believes that closely linking "environmental protection concepts" and "making the world a better place" can create economic benefits.