response

Response Parameters

Prompts for this course are not opinion questions and should, therefore, be supported with scholarly sources. You can use the textbook, but that does not count as your obtained scholarly source.

Scholarly sources should be from current peer-reviewed journal articles (published within the last 36 months) and support your content. So, one of your sources for each of your main posts needs to be published in a valid scholarly journal within the last 36 months—older will not "count" as your supporting source. However, you may include older sources, in addition to more current ones, to further support your posts.

The Proposal requires you to propose a solution that will be supported with sources, as you will be asking to be funded. The discussions allow you to practice this approach. Scholarly sources carry more weight, as they have been validated. Wikipedia, for example, is not a valid source for an academic environment. 

Peer responses should also be supported with sources that can be from the textbook, peer-reviewed journal articles, and other reputable sources.

Format example of reference: Author, A. A., Author, B. B., & Author, C. C. (Year). Title of article. Title of Periodical, volume number (issue number), pages. http://doi.org/xx.xxx/yyyyy  Naujoks, T. (2020). Marketing functions and B2C e-marketplaces: An exploratory analysis. Journal of Marketing Channels, 26(4), p. 250-262. 1. This article meets scholarly criteria because this is a double-blind, peer reviewed journal. 2. Naujoks, T.--Authors 3. (2020). --Date within 36 months of today. Older content in eCommerce especially is usually out of date. Therefore in this class your source needs to be published in a valid scholarly journal within the last 36 months---older will not 'count' as your supporting source however you may include older sources in addition to more current ones to further support your posts. 4. Marketing functions and B2C e-marketplaces: An exploratory analysis. --name of the article 5. Journal of Marketing Channels --Journal name. This is scholarly because it has a full editorial board (this is the collective vetted team to review the content) to review the articles and the impact index (Journal Metrics which indicates how often this was cited by other Peer Reviewed Scholarly articles). 6. 26(4)-- volume number (issue number) 6b. 250-262-- page numbers 7. 10.1080/1046669X.2020.1828687--DOI 8. Naujoks, T. (2020). Marketing functions and B2C e-marketplaces: An exploratory analysis. Journal of Marketing Channels, 26(4), p. 250-262. doi  10.1080/1046669X.2020.1828687

 

Here is a sample of a peer response that properly uses a source. The date is not within 36 months as this is just a sample.

After reading your post, I will assume that search engine optimization is best practice #1 for an e-commerce business. SEO is certainly one of the things a business needs to 'optimize’ if they want to be successful. With it, a company can significantly increase traffic, search rankings, and revenue (Zhang & Cabage, 2017). Without it, the company will more than likely fail. How do we support SEO and other technical features through a seamless application for users and developers? Part of Enterprise Architecture is supporting the organization so they can effectively achieve current and future objectives. If one of the objectives is to grow online sales, then SEO is one part of that process. Does the company have the architecture framework as well as the implementation methodology in place to support this direction? This is crucial to continue to lead the organization in a direction to maximize ROI and increase profits.

References

Zhang, S., & Cabage, N. (2017). Search Engine Optimization: Comparison of Link Building and Social Sharing. The Journal of Computer Information Systems, 57(2), 148-159. doi:10.1080/08874417.2016.1183447

Once you get this skill down, then you can just focus on supporting the content. This is not an opinion course, so you need to make sure you support statements. The Course project requires you to propose a solution that will be supported with sources as you will be asking to be funded. The discussion allows you to practice this approach. Scholarly sources carry more weight as they have been validated. Wikipedia for example is not a valid source for an academic environment.

At first you will find, as many past students have, that these requirements are hard to meet. This might be something new for most of you and new can be challenging. This is a skill you will need in your future courses and the workplace if you want to do well. So, while this is tough, this is necessary, and you can do this. You can go to the writing center or visit a virtual librarian for help searching for scholarly sources. Just because a source is in the library, does not mean it is scholarly. It would be far easier for me to not impose this requirement and just let it go---but this will help you succeed which is part of my job!