Discussion

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Quebecor printings is the key company that provides printing services. With Quebecor printing, all printing operations will be under the control of a single company. The company will also provide online marketing and consulting services (Isabelle, 2020).

The Strategies from Porter's model to make Quebecor Printing’s business more profitable are

Competition in the industry

Competition in the industry is important to make sure that the competition exists in the industry so company can be more competitive. Competition in the industry is a strong factor in pricing. With the Quebecor Printings and other similar companies, they are a strong factor in lowering pricing and raising values of other companies in their own industry (Horak, 2020).

Competitive Rivalry

Competitive Rivalry strategy is to create a strong relationship with the printer, then by selling services, Porter and Associates can sell printing to print services. It is also a process of changing people, of creating a new reality and redefining who the products are for (Juliana, 2019).

Pressure from substitute products and services

Pressure from substitute products and services are a good method to reduce the production of print outs. In other words, it can be to make a higher amount of revenues out of print outs and to be more profitable (Nyoman, 2019).

REFERENCE

Isabelle, D., Horak, K., McKinnon, S., & Palumbo, C. (2020). Is Porter's Five Forces Framework Still Relevant? A study of the capital intensity continuum via mining and IT industries. Technology Innovation Management Review, 10(6).

Juliana, J. P. E., & Nyoman, Y. N. (2019). Factors Influencing Competitiveness of Small and Medium Industry of Bali: Porter’s Five Forces Analysis. Russian Journal of Agricultural and Socio-Economic Sciences, 89(5).