EC

After reading The Ride of Lifetime this semester, I have a deep understanding of Iger's style of conduct and his contribution to Disney. From his first job, he was full of passion and vision all the time. He can always learn from his past experiences and apply them to his current work. Although he encountered many difficulties, he was also brave enough to solve and innovate in difficult times. I'd love to learn and use the lessons I've learned in my later work.

In this book, my favorite chapters are Iger and Jobs from "hostile" partners to really close friends. The years when they started to get in touch were also the years when Disney's development was in decline. Disney desperately needs fresh blood to re-energize the company's presence in the marketplace. Pixar has just achieved fabulous things in the market, and it can be seen that it is a company with great potential. At the time, Pixar was booming, and Disney's decision to talk about the partnership was a difficult one. Moreover, Jobs was not satisfied with Disney's systems and management. Iger was brave enough to take this step because he thought the Pixar acquisition would be a huge boon for Disney, a step forward anyway. I think Jobs finally agreed with Iger because of his heart, this is one of the strengths to move forward. I think marketing often needs to seize the opportunity, as well as understand the consumer's preferences for this period of time, and timely follow-up to produce what consumers want. In the big direction, having a clear plan and a heart to keep moving forward is what I see. As long as we're planning where the company wants to go and then making changes in a timely manner, I think that's what we need to do in the next decade.