EC
In my opinion, the popularity of a product will develop according to the changes in the social environment. At that time, American women had more opportunities to go out to work, so they spent less time at home. The reduced time at home also means that they spend less time doing housework, especially when it comes to food preservation, and they place higher demands on durability. The emergence of special offers has helped women to free up the distress of kept cooking, successfully evoking the consumer's desire to buy. Catching consumers' hearts is a very important marketing strategy, and if a company doesn't give consumers a desire to buy, the theory of their product output is unattractive. How can consumers be willing to pay for this product when they find it boring? In 1950, Brownie recognized the importance of product concepts to special offers, and she introduced the product's features and characteristics to consumers at Home Party, helping Tupperware to promote them to a great extent. I think one of the things she's good about is that she's also working for women. Not only does she sell products, she also sincerely hopes that women will get the opportunity to work and become independent individuals. She offers many housewives new opportunities to start a business at zero cost. From my point of view, I think there are business opportunities, but it takes very careful and strong future planning to seize them. The factors of the times are very important, the reason for the success of special benefits is to conform to the trend of the times.