EC

When a company has an idea to open up overseas markets, they must first consider the preferences of people in that country. Only by fully understanding the needs of customers can we obtain demand and then provide supply. As an American supermarket, Wal-Mart should first know that there is a big difference between Japanese and American. Good products that can be sold in the United States will not necessarily succeed in the Japanese market, because the choice of the Japanese is not necessarily the specialty of the United States.Here are a few points that Japanese and Americans have different shopping preferences, which are also the direction that Wal-Mart needs to work hard on. The bulk sales method that is very popular in the United States does not work in Japan. Japanese people do not like to stock up, and most of them are small families. They are not like American families who buy a lot of things at once, so Wal-Mart’s conventional approach was rejected in Japan. Americans may buy a lot of things for low prices, but it is difficult for Japanese to have the same habits.The Japanese also like to buy fresh food from the local area because they cook their own meals very frequently. Then the cooking methods of Japanese food and American food are different, and their purchasing power is also different when the choices are different. I think that if Wal-Mart has the opportunity to sell online at the beginning, it will help them to be more successful. Japanese people like to shop online, and if a foreign company brings international products and their preferred shopping method, it may bring them a novel experience.