EC
In my personal idea, I don't think Amazon is doing this very badly. I am an information systems professional myself, and I know exactly how powerful these data are. Because the Internet is developing so fast, the amount of data that can be collected is already huge. From this huge number, the company is able to have enough samples to analyze and test errors. As mentioned in the video, databases can see people's age, origin, time, laws, gender, and other information, which is good to help companies understand consumers. This is a very useful tool for companies because from the data can clearly understand the preferences of the customer population habits, consumption patterns, and so on. When companies have a lot of information about their customers, they will absolutely use that data to better serve those customers. At the same time, data analytics can provide business decision makers with the data-driven insights they need to help businesses compete and grow. Use their data to better align their IT and business efforts, and they are using their analytics to support faster and more frequent changes to their business strategies and strategies. From the perspective of users, I think it's divided into two different groups. The first group believes that when the data analyzes their preferences, they are pushed for information that will help them find what they need more quickly and easily. This category of users has a positive attitude towards data analysis. But some people feel it violates their privacy because they don't ask websites to analyze their preferences. From this perspective, web companies really don't make everyone happy.