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Through this semester's study, I have become more interested in marketing, and I have gained a lot of understanding of marketing positioning and strategies. I have some views on several marketing trends in the next ten years. Future marketing will probably be divided into two development stages due to technological progress: the post-5G era and the AI ​​era. It is predicted that in the next ten years, marketing will present seven major trends: 1. Brand influence will become weaker and weaker: under the siege of big data and the credit system, counterfeit and inferior products cannot exist at all. Good money completely defeats bad money, and the best that exists. 2. The product boundary in the traditional sense will be reconstructed: In addition to the material conditions of daily necessities, the consumption of products based on the content and spiritual level will increase. 3. Traditional advertising companies will all die: short videos based on corporate culture and human spiritual life will be unstoppable. What we need may not be a mobile phone, but a virtual female secretary. At that time, marketing was not a battle. Then there is the consumer's brain, but the cognitive competition of female secretaries. 4. Traditional channel agents will die: the virtual and real networks under zero distance will be completely integrated (OTO will be replaced by online and offline integration), pure e-commerce will die, and circle marketing, community marketing, and scene marketing will become the mainstream Mode (complete integration of producers and consumers). 5. Based on the precise needs of consumers and precise distribution will become the mainstream sales model. 6. The "on-demand customization-on-demand production-on-demand distribution-on-demand service" process chain based on the individual needs of consumers will continue to force the reconstruction of the value chain and a thorough reshuffle. 7. Digital marketing has become the soul of new marketing. What you see is what you get, and what you think is reality (VR applications will be very popular).

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