EC

Sustainable products refer to "products that do not harm the environment during production, use or disposal." In other words, these products help protect the environment by greatly reducing possible pollution. Environmentally friendly products can be made from scratch or made from recycled materials. These types of products are easy to identify because they have such a label in most cases. The product I want to promote is a reusable silicone bag. These reusable shopping bags are made of BPA-free food-safe materials, which are reusable, degradable, and recyclable. They not only replace disposable storage bags but are harmless to the earth or our health. To set the target market, there is not much difference between the sustainable development marketing view and the traditional marketing view on the theoretical basis of marketing. Behavior to target the masses. There are several key information communication principles under the sustainable development marketing concept: the transparency of information, the credibility of information and the sender, the professionalism of the sender, and the continuity of information interaction. The transparency, quality, and continuity of market information feedback have also been improved accordingly. Under the sustainable development marketing concept, consumers are becoming more and more complex, and market information feedback is particularly important. Peattie (1999), a scholar in the 1990s, has defined green consumption: “When consumers make a decision to buy and not to buy, they are based at least to a certain extent on environmental or social standards.” He included the decision not to buy into consumption. In behavior, there is a logical contradiction with traditional marketing concepts, because consumers can satisfy their psychological needs through non-consumption, which refers to the embodiment of value rather than material tangible consumption. Therefore, the implementation of sustainable development marketing strategies is relatively diversified. Driven by the concepts of ethical consumption/conscientious consumption/green consumption, a new consumer group, Lifestyles Of Health And Sustainability, has emerged, which means a healthy and sustainable lifestyle. Such consumers are concerned about health, the environment, social justice, and future development.