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The excellence of Whole Foods is that it turns to selling food into selling lifestyle; more importantly, it is practicing a new business model-“conscious capitalism.” This supermarket marketing is a concept, A concept for the quality of life and health. Whole Foods Market Inc. is a supermarket chain, established in 1980, and now has 187 stores distributed all over the United States. But Whole Foods is not an ordinary food retailer, It is the waver of the "New Life Movement" in the United States. The high-quality life, green and healthy food, and environmental protection it promotes hit the nerves of the middle class in the United States. Customers who often go to Whole Foods are interested in it. Religious piety. Whole Foods was once compared to the "Google of the organic food industry", and its boss is the "Bill Gates of the green food industry." The health food supermarket Whole Foods Market Inc. is a supermarket chain, built-in 1980 In 2015, there are now 187 stores distributed all over the United States. Whole Foods is not an ordinary food retailer, it is the trend of the "New Life Movement" in the United States. It promotes high-quality living, green and healthy food, and environmental protection, Suddenly hit the nerve-sensitive points of the middle class in the United States. Customers who often go to Whole Foods have a religious devotion to it. Whole Foods was once compared to the "Google of organic food", and its boss is "Green Foods" Bill Gates of the industry.” So the advantage of this supermarket as one of the Amazon companies is that it uses high-end concepts to market, cultivates people to lead a high-quality life, and promotes consumption.