Companies with reputations as good places to work such as Adobe, Google, LinkedIn, Facebook, and so on have generated superior financial performance because these companies incorporate organizational behavior principles, which are studies that investigates the impact of individuals, groups, and structure have on behavior within organizations for the purpose of applying such knowledge toward improving an organization’s effectiveness into their workplaces. By doing that these companies have been able to yield many important organizational outcomes, that could affect them. Also, these companies with reputations of good places to work at have incorporated the importance of using interpersonal skills within the workplace. By them incorporating interpersonal skills it has helped built a strong association between the quality of workplace relationships and job satisfaction.
Not only does it have a strong association between the quality or workplace relationships and job satisfaction, but it helps when it comes to stress and turnover rates. Incorporating interpersonal skills has resulted in a lower turnover of quality employees and higher quality applications for recruitment. Furthermore, by increasing the OB principles in an organization and incorporating interpersonal skills, it can help foster social responsibility awareness. Which is good for that company or organization because it incorporates social entrepreneurship education into that company to train future leaders in addressing social issues within their organizations.
Robbins, S. P., & Judge, T. A. (2018). Organizational Behavior (18th Edition). Pearson Education (US). https://monroecollege.vitalsource.com/books/9780134729749
Question #2
Regarding the use of technology, how is customer and competitor behavior monitored and measured? Explain your answer using scholarly sources and citations within the text.
Technology is used by big companies such as Google and Facebook, who rely on advertising income for their revenue, which is why they need technology to predict user behavior. Similarly, to Google and Facebook companies like Netflix and Uber use technology to predict when and where customers may want to use their service. Although Netflix and Uber may reply on user subscriptions for revenue, they mostly use technology to track user behavior to provide them with what is best suited for that specific user. An example of how companies use technology to monitor, and measure would be Kroger a U.S grocery store electronically collects information from 55 million customers who have loyalty cards and sells that data to vendors. When we think of companies using technology, we think about big companies or companies who it would benefit the most but according to our textbook insurance firms also use technology for their benefit too. In the textbook it writes “Insurance firms predict behavior to assess risks, such as the chance of traffic accidents, in order to set customer premiums” (Robbins, S. P., & Judge, T. A., 2018, P.13). This gives us an idea of how the behavior of a customer can reflect on what happens to them. It also teaches us that no matter what the company does technology plays a big part in how they monitor and measure customers behavior.
Alongside using technology to monitor and measure customer behavior, it is also used to monitor and measure competitor behavior. Companies use technology to see what new products competitors have released and let them decide on how long they would like to stay passive for. In addition, it allows them to keep an eye on their competitors which is an advantage as it gives them opportunities to grow. Also monitoring their competitors gives these companies an idea to see what customers like which they can use to benefit them. As the article has stated “Imitative behavior also results when decision makers are risk averse and are evaluated on their relative performance in comparison to others (Palley 1995)” (Debruyne, M., & Reibstein, D. J. 2005). For this to happen companies need to use technology which can let them see where their competitors are and where they are. Which can help them decide on what they need to do so their competitors don’t take their customers.
Robbins, S. P., & Judge, T. A. (2018). Organizational Behavior (18th Edition). Pearson Education (US). https://monroecollege.vitalsource.com/books/9780134729749
Debruyne, M., & Reibstein, D. J. (2005). Competitor See, Competitor Do: Incumbent Entry in New Market Niches. Marketing Science, 24(1), 55-66,175,178. https://www.proquest.com/scholarly-journals/competitor-see-do-incumbent-entry-new-market/docview/212244156/se-2?accountid=41012
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