Article summary

In this digital era, most organizations are focused on implementing innovative strategies to generate potential benefits. Innovative strategies provide opportunities to do something different and smart way. For several years the information technology (IT) has changed the working style of organizations. Development in information technology helped organizations enter the global market (Aratesh et al., 2011).

We must agree that the success of every business is dependent on various factors. Among all those factors, information technology plays a vital role. In every individual phase of business, information technology has its role. Information technology helps organizations to handle their tasks effectively. Organizations are also able to automate their business process. Decision making is essential for every organization. Previously organizations faced several challenges and difficulties in decision making. The biggest issue was making a quick decision with high accuracy. After implementing advanced tools and techniques, organizations can improve their decision-making process (Nikoloski et al., 2014).

To make the right decisions, organizations have to conduct massive research to analyze the present market trend. By using data mining tools, businesses can extract hidden information from the data. Apart from this, organizations can also understand the needs of their customers. This information has a positive impact on decision making. Then the organization can make improvements in their products and services to attract the customers. It will increase their revenue and generate several other competitive advantages. By using information technology, organizations can reduce human errors. The benefits increased the accuracy level while handling tasking and workload (Henderson & Venkatraman, 1993).

These articles explained the role of information technology in this digital world. Our organization is in need of advanced technology to improve their operations. I will suggest them to implement technology according to their needs. To become competitive in the present business market every organization should adopt innovative tools and strategies.

Reference

Aratesh, A., Aliahmadi, A., Sefidkoohi, H, M., & Omran, M, M. (2011). Role of information technology in business revolution. International Journal of Advanced Manufacturing Technology, 53(1), 411- 420

Henderson, J. C., & Venkatraman, N. (1993). Strategic Alignment: Leveraging information technology for transforming organizations. IBM System Journal, 32(1),4-16.

Nikoloski, K. (2014). The Role of Information Technology in the Business Sector. International Journal of Science and Research, 3(12), 303- 309