Tasks

Product/Service Idea

I would develop a digital nutritional guide. The emerging population faces grand challenges in nutritional security. This results from many unprecedented human-made and natural challenges ranging from environmental, shifting population demographics, growing disease pandemics, and food safety (Dillard, 2019). As such, the food system is under undue stress. In addition, obesity has become a global epidemic of the twenty-first century (Del Río et al., 2019). Also, the provision of trace elements for children's care that require parenteral nutrition lacks global consensus (Zemrani, McCallum, & Bines, 2018). Home fortification of multiple micronutrient powders of complementary foods has been suggested as a necessary intervention for improving micronutrient intake in children (Suchdev-Jefferds et al., 2020).

Use and Benefits

Therefore, it is on this note that I will develop a digital nutritional guide where nutrition professionals and healthcare experts can share nutritional guidelines, and the population can readily access this information through their gadgets in the comfort of their homes. The website would have sections of different geographical regions where experts from such regions can guide the respective population based on the food items available in the region and the nutritional value. The nutritional guidelines would be specified per age and body weight. Besides, it would indicate different food products that can supplement each other. This website would also allow professionals to share their research findings and success stories with the population. In the age when fast foods have become very popular in many places, millennials are increasingly becoming fond of taking a snack in place of a standard meal (Milo, 2017).

Potential Customers for this Product/Service

Craving fast foods is an indicator that many millennial mothers lack proper knowledge regarding their nutritional requirements and that of their young children. This website would therefore be very beneficial to such a population as well as the general population. The website would provide information on how people may monitor their food choices and their nutritional value balance.  To access this information, users will be required to pay a subscription fee.

Promotion and Marketing

There are several ways that this service can be marketed electronically. The website can be promoted through Website search engine optimization (SEO) and search engine marketing (SEM), social media, and email marketing. SEM is the most effective way of improving the visibility of the website. SEO is focused on ranking, while SEM incorporates SEO and SEM to increase traffic to the website. The major advantage is that digital nutritional guide would experience increased traffic that would lead to possible conversions. Use marketing through SEO and SEM would open up for competitors who, if not checked, would lead to a poor ranking of the website.

Social media marketing has impacted businesses significantly. Social media has become a very effective marketing tool. The major advantage of social media is that I would get reviews and learn about customer needs and the website's shortcomings. The advantage of email marketing is that it is easy to share, measure, and lower costs. On the other hand, the disadvantage of email marketing is that since people are now more than ever having their inboxes flooding with promotional and spam messages, some are likely to unsubscribe.