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Response.docxResponse1
MondayApr 29 at 10:19pm
1. The ethical approach of Corporate Social Responsibility best aligns with Starbucks. They greatly value sustainable production and supporting their bean farmers, so this movement aligns with their company morals perfectly. I feel as though Fair Trade Certified Coffee especially resonates with Starbucks and their mission due to their consistency to represent the “little guy”. In this trade, they are advocating for their farmers to be fairly compensated for their crops and to ensure the set criteria was being met.
2. If I were to continue adhering to this approach, I would go all in. Not only should they ensure their farmers are being compensated properly, but they should do so for everyone in their operation/company as a whole. Ensuring that their employees are treated well will reflect very well in the public eye, increasing appeal to the brand. With the issue of communicating revised requirements and practices to farmers, suppliers, and other members of the industry, I would hire a communications specialist to create a plan in order to ensure the message is received by everyone in the operation. A company will fall apart without clear communication, so hiring a team of people to ensure this is done properly and effectively seems like the best course of action.
3. I envision Starbucks continuing to thrive and introducing new social issues they choose to back. They are an ever evolving company and are good as keeping up with the changing times/values of people, so I think they will be massive social influencers. They just need to be careful to remain as neutral, positive, and inclusive as possible and not get too political with the issues they choose to back. That could result in a massive divide and loss in a large portion of their target market/consumers.
Response2
YesterdayApr 30 at 8:07pm
1. I think The Utilitarian Approach best aligns with Starbucks’ C.A.F.E. Practices because it has to do with weighing the consequences of the actions and choosing to go with the decision that does more good than harm for a majority of people. For example, there are long-term benefits that Starbucks and suppliers would gain from, amidst the complications and inconveniences that would arise from improving the C.A.F.E. Practices.
2. In regards to Starbucks’ continued participation in or expansion of C.A.F.E. Practices, I feel like if Starbucks were to go all in and do everything they can to expand the C.A.F.E. Practices, they would be very successful. With that being said, I would decide to do just that and do everything I could to make changes, especially since it sounds like Starbucks would have a very bright future with sales and credibility. Additionally, suppliers and farmers would benefit from this in the long-run, as the C.A.F.E. Practices protect suppliers’ and farmers’ lives.
An action I would first take to begin addressing the challenges with implementation is communicating with all suppliers, especially the low-tech suppliers. It makes more sense to get everything worked out with suppliers and everyone involved in the C.A.F.E. Practices before sorting out company information system issues. The case wasn’t very clear on what these issues are, however, it sounds like it isn’t that big of an issue. I think Starbucks should focus the improvement on the people who are involved in it, and then work on getting Starbucks up to speed on any improvements. I feel like customers would respect this, and appreciate that they wouldn’t call themselves C.A.F.E. Practices certified until it was a reliable and true advertisement.
3. I think that Starbucks has what it takes to make a change. They seem very passionate about it, as they want to be different from other coffee companies and be as sustainable as they can be. I can see them achieving this goal 12 years from now.
1:36pmMay 1 at 1:36pm
1. I think The Common Good Approach best aligns with Starbucks' C.A.F.E. practices. The reasons are that Starbucks didn't choose to drive down the price of coffee suppliers to make a profit instead they wanted to use its market power as a way to implement social change within its supply chain. Starbucks not only wants to improve the quality of its coffee, but they also want to promote fairness among farmers, workers, and communities, and contribute to environmental protection. From these ideas of Starbucks, we can see that they hope to build a harmonious community and actively undertake social responsibilities.
2. Starbucks' C.A.F.E. practices have been well implemented. In order to benefit society and people more, I will strongly advocate this supply method and cooperate with other influential coffee companies in the industry to promote this plan. In addition, Starbucks can also sign agreements with suppliers to provide them with corresponding planting technical support and financial support. Therefore, promote the scale of planting, reduce the pollution of the environment. I hope more people can benefit from this program and make efforts to build a more harmonious community. At the same time, this behavior can create a good corporate image, conducive to future development.
If a more comprehensive information system is beneficial to the implementation of C.A.F.E. practice, I think I will actively look for competent system development companies to find the corresponding system or we can cooperate with the system research and development company to make the system more in line with our application requirements.
3. Starbucks would be the most influential company in the coffee industry, as I imagine. Due to the strict implementation of its development plan, the quality of coffee is excellent, and the cooperation with its suppliers is pleasant, which has made a great contribution to environmental protection. Starbucks has become a company with a strong sense of corporate responsibility.
