HHHHHHHHH

Note: References should be 2015 or later

My Product service idea is Find Doctors service app. This service will be online app which will help finding good, reliable, well recognized doctors nearby for the patients. This will also enlists doctors based on year of experience, insurance its affiliated to, gender, specific ailments, emergency services, days it operates etc. This app will be free of service. It will be light, anyone can access/install it and it will be compatible for any mobile platform. However, this app is only available for US locations. It will be not available in other areas. This will also contain 24/7 VOIP and chat customer services.

Potential customers are everyone is USA. As this app will be easily available to everyone who wants to see a doctor. Anyone can easily use the app to locate suitable doctors best for his needs. This app will NOT contain any unnecessary adds. Any user can freely register to this service and make online account associated with the Find Doctors App. This app will track your services what kind of doctors you are looking for to give you recommendation based on budget, value of services, distance factors etc.

For marketing the product, I will preferably use Google Ads, Facebook, twitter to market my apps. I can market the app in hospitals by posters and online ads. There are major advantages of using these online marketing as it saves lots of time, cost efficient, covers large mass of population, digital, user friendly, maintains customer loyalty and make everyone aware of the brand, other user gets to use it and critics get to make comments of the app which can further help improve the app service. However there are couple of disadvantages like not sure whether its reaching right people, uncertainty that your app is provided priority in ads plus any kind of negative reviews can instantly demean the brand of the product.        

Reference:

 González, A. R., Fernandez, J., E., Mencke, M., Radzimski, M., Gomez, J. M., ... & Posada-Gomez, R. (2009). MEDFINDER-Using Semantic Web, Web 2.0 and Geolocation Methods to Develop a Decision Support System to Locate Doctors. In WEBIST (pp. 288-293).  

Yeo, M. L. (2014). Social Media and Social Networking Applications for Teaching and Learning. European Journal Of Science And Mathematics Education, 2(1), 53-62.