Smash Burger is not just another burger, they add science to make the meat juicy by searing meat. Apart from this the recipe they add to the meat makes it tastier and appealing to consumers. One of the aspects that Smash Burger claim is the freshness of meat balls they used in their burgers. None of the meat used is frozen meat. Another thing they add to their food joints is improving the ambience by giving it a modern look which looks more attractive to its customers. Smash Burger provide the customers a quick, tasty and quality burger with variety of choice. The Smash Burger follows a premium pricing strategy by charging customers a little higher for the value they created. Smash Burger caters to broad range of demographics by adopting an Ala Carte pricing model instead of of combos which gives people the convenience of making their own combos. They charge per the size and the ingredients of the burger which justifies the price.