RESEARCH

Questions:

1. social enterprise in the United States and shipping costs to individuals in the United States, and how much they are prepared to pay, and whether the $8 makes a difference to those purchasing from a social enterprise or even a premium brand?

2. How is it to get in the United States?

USE 3 TO 4 SOURCES FROM THIS LIST

Resources List

Aksoy, Hasan, and Ceren Özsönmez. “How Millennials’ Knowledge, Trust, and Product Involvement Affect the Willingness to Pay a Premium Price for Fairtrade Products?” Asian Journal of Business Research, vol. 9, no. 2, 2019, pp. 95-112.

The research article by Aksoy and Özsönmez focuses on the discussion of consumer willingness to invest in and buy premium-quality fair trade products. The authors examine the effect of knowledge on fair trade practices, trust in them, and product involvement as primary factors in customer purchase intention. Specifically, the purchase decision-making process of the Millennials was investigated.

Aure, Patrick Adriel H., et al. “Determinants of Purchase Intention towards Social Enterprise Personal Care Brands: A Pls-Sem Approach.” International Journal of Entrepreneurship, vol. 24, no. 1, 2020, pp. 1-18.

The article by Aure et al. examines the readiness of working Millennials to purchase personal care products from social enterprise brands. The investigation focuses on the effect of self-concept, brand credibility, communal-brand connections, and interpersonal influences on intention to purchase social enterprise products.

Bianchi, Constanza, et al. “An Empirical Study of Consumer Purchase Intention for Responsible Enterprises in Chile.” Journal of Environmental Planning and Management, 2021, pp. 1-22.

The study by Bianchi et al. investigates the factors affecting consumer purchase intentions for products offered by socially responsible enterprises in Chile. The authors base their research on the theory of planned behavior to explain how the consumers’ intrinsic beliefs and motivations about being socially and environmentally responsible affect their purchasing. The investigation reveals that consumer purchase intentions in Chile are positively interrelated with consumer attitudes towards social enterprises, perceived behavioral control, and consumer involvement.

Casno, Kristīne, et al. “Factors that Motivate Latvian Consumers to Purchase Products and Services from Social Enterprises in Latvia: The Case of Socially Responsible Consumption.” European Integration Studies, no. 13, 2019, pp. 90-99.

The quantitative research by Casno et al. discusses the motivation of consumers in Latvia to purchase products and services from social enterprises. Thus, the authors aimed to identify the factors that affect the intention to buy among different categories of Latvian consumers. The study shows that the product or service quality and the convenient location of the brand stores substantially affect willingness to purchase from social enterprises.

Ferdousi, Farhana. “Understanding Consumer Behavior toward Social Enterprise Products.” Consumer Behavior - Practice Oriented Perspectives, edited by Senay Sabah, Books on Demand, 2017, pp. 47-66.

Ferdousi focuses on the discussion of the impact consumers’ prior knowledge and understanding of social enterprises have on their purchase intention and behavior. The research shows that only a quarter of customers have a clear comprehension of how social business operates. In addition, most clients believe that such enterprises can and should contribute to the achievement of sustainable development goals as outlined by the United Nations.

Lee, You N., et al. “Determinants of Customer Intention to Purchase Social Enterprise Products: A Structural Model Analysis.” Journal of Social Entrepreneurship, 2020, pp. 1-22.

The research study by Lee et al. examines the factors affecting customer intention to purchase products and services offered by social enterprises. Specifically, the authors surveyed 360 consumers of the Malaysian social business MyPride that sells the items made by prisoners. The investigation shows that the attitude of clients towards the products and their perceived cost and benefits have a meaningful impact on the decision to purchase.

Shih-Tse Wang, Edward, and Yu-Chen Chen. “Effects of Perceived Justice of Fair-Trade Organizations on Consumers’ Purchase Intention toward Fair Trade Products.” Journal of Retailing and Consumer Services, vol. 50, 2019, pp. 66-72.

The article by Shih-Tse Wang and Chen considers the effect of the customer’s evaluation of the social enterprise fairness on intent to purchase fair trade products. The authors focus on different types of justice in their research, including distributive, procedural, and interactional justice. The study shows that perceived distributive justice, or fair allocation of the company’s income, positively correlates with consumer trust in a fair-trade organization.

Sulthanah, Salma A. “Understanding the Impact of Social Empowerment Perception Toward Purchase Intention of Social Enterprise Craft Products.” Journal of International Conference Proceedings, vol. 2, no. 3, 2019, pp. 221-224.

The research study by Sulthanah focuses on the discussion of customer purchase intention towards products and services afforded by social enterprises. In particular, the author considers the main factors contributing to the clients’ decision to acquire craft items from social businesses in Java Island, Indonesia. According to the research, the notion of social empowerment is not correlated with the intent to purchase products from a socially oriented enterprise.

Tsai, Juin-Ming, et al. “In Pursuit of Goodwill? The Cross-level Effects of Social Enterprise Consumer Behaviours.” Journal of Business Research, vol. 109, 2020, pp. 350-361.

The study by Tsai et al. considers the factors affecting the consumers when they purchase products and services offered by social businesses. Thus, the authors utilize the decomposed theory of planned behavior to examine social and commerce influences that motivate people to buy from socially oriented enterprises. Individual- and group-level data on purchase decisions is considered to explain customer behavior. The authors conclude that consumers refer to their peer groups and their opinions when purchasing products from social enterprise brands.

Varvazovska, Pavla, and Olga Regnerova. “Social Business as a Development Factor in the Region with Global Overhead.” SHS Web of Conferences, vol. 74, 2020, pp. 1-7.

The research article by Varvazovska and Regnerova focuses on the investigation of social enterprises as an integral part of local and global economies. Furthermore, the study examines the target market of social businesses and considers the characteristics customers share. The study shows a strong relationship between the intention to purchase from socially-oriented organizations and the education level of the consumers, with people with higher levels of education are more likely to buy such items.