BUS 400 week 3

Resources: Introduction to Business Model Canvas (BMC)

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

Academic SupportCourse Menu Tools mySNHU Shapiro Library Help

Resources: Introduction to Business Model Canvas (BMC) - BUS-400-Q2758 Driving Busine... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245712/View

1 of 3 11/5/2023, 11:50 AM

Introduction The resources in this module will introduce you to the business model canvas (BMC) and its nine segments

or building blocks.

Required Resources

VViiddeeoo:: Business Model Canvas Explained (https://www.youtube.com/watch?v=QoAOzMTLP5s) (2:19)

A captioned version of this video is available: Business Model Canvas Explained

(https://www.youtube.com/watch?v=k1b-5IG2QXA&feature=youtu.be) (CC) (2:19)

In this video, you will learn about the BMC and its nine building blocks that will help you create a simple but

complete business model.

Consider the following as you watch:

• What are the nine building blocks in a BMC and how are they connected to each other?

• How can the BMC help you map out your business idea into a viable business model?

• When thinking about your business model, which elements should you consider �rst?

A text-only version of the video is available: Business Model Canvas Explained Transcript

RReeaaddiinngg: How To: Business Model Canvas Explained (https://medium.com/seed-digital/how-to-business-

model-canvas-explained-ad3676b6fe4a)

In this article, you will learn more about how to use the different segments or building blocks of the BMC to

create your own business model.

Consider the following as you read:

• How can you use the tool to provide a big picture of your business idea?

• How can you use the tool to make connections between the external and internal factors in�uencing

your idea and the company’s existing capabilities?

RReeaaddiinngg: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

(https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action?docID=581476),

Chapter 1









Listen

Resources: Introduction to Business Model Canvas (BMC) - BUS-400-Q2758 Driving Busine... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245712/View

2 of 3 11/5/2023, 11:50 AM

Reflect in ePortfolio Download Print Open with docReader

Chapter 1

In this Shapiro Library resource, you will explore the different building blocks of the BMC in more detail. This

chapter delves into the factors you should consider for each of the nine blocks and provides examples to

help you complete your model using a BMC template.

Consider the following as you read:

• Have you considered all the factors and elements outlined?

• Do you think you need to revisit or modify any part of your proposed idea?

Additional Support (Optional)

RReeaaddiinngg: 13 Tips on How to Deliver a Pitch Investors Simply Can't Turn Down

(https://www.entrepreneur.com/article/251311)

This article enumerates some key elements you should consider including in your elevator pitch. It also

covers some useful tips for delivering an effective pitch.



Task: View this topic

Activity Details

Explore these resources, which will help you learn how to evaluate and refine your business idea using a business

model canvas (BMC).

Resources: Introduction to Business Model Canvas (BMC) - BUS-400-Q2758 Driving Busine... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245712/View

3 of 3 11/5/2023, 11:50 AM