The Purpose and Value of Storytelling

Resources:

Storytelling in Business

· Doyle, A. (2019).  Business storytelling skills for workplace success . The Balance Careers. Retrieved from https://www.thebalancecareers.com/business-storytelling-skills-with-examples-2059685

. This article explains how storytelling has moved out of an ancient oral tradition and into the modern business sector.

· Johnson, C. (2016).  Brand your company . HR Magazine, 61(4), 34–35.

. This article explains how "brand storytelling" can streamline recruiting or inspire employees toward a common goal.

· Pittet, R. (2017).  What is business storytelling?  Enigma. Retrieved from https://enigma.swiss/en/blog/what-is-business-storytelling/

. This article explores the benefits of telling stories in business instead of just listing facts.

· Thompson, S. (2018).  The importance of storytelling in business, with examples . Virtualspeech. Retrieved from https://virtualspeech.com/blog/importance-storytelling-business

· Zielinski, D. (2018).  Using pictures to tell a story . HRMagazine, 63(7), 87–89.

. This article examines how companies are using picture-based social media sites, such as Instagram, to build brand awareness and recruit top talent through visual storytelling.