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Running head: RESEARCH PROPOSAL OUTLINE

RESEARCH PROPOSAL OUTLINE 4

What goes into making an airline run smoothly and efficiently?

Student’s Name

Institutional Affiliation

Date

1. Introduction

The airline industry has recorded steady growth since 2013. However, the COVID-19 pandemic has negatively affected airlines across the world. In 2020, the airline industry has recorded a significant loss. As travel restrictions, lockdowns and COVID-19 prevention policies are being relaxed; airlines should devise ways of improving their efficiency. Today, more travelers and goods are traveling internationally and locally. Apart from the epidemic, the aviation industry is constantly affected by government policies. Further, airlines are affected by internal issues such as poor management and employee demotivation. Airlines' success depends on their ability to initiate and maintain smooth operations. However, a smooth and efficient airline calls for strategic management and investment. Application of Big Data, improving aircraft interior products, better customer services, and follow-up with passengers can help airlines run efficiently.

1. Body

1. Airlines can improve their operations through the application of Big Data.

0. Big Data is an efficient way through which corporations and individuals manage their data. Big Data has improved efficiency in other industries for over a decade. Its application in airlines allows accurate management and operations.

0. Improve maintenance by application of high-tech management systems. Big Data can be used by airlines to monitor their aircraft, predict repairs, and pre-order spare parts. High-tech equipment can also be used to monitor individual aircraft based on their history.

0. Cloud data story which is a component of big data analytics helps in minimizing fuel consumption by tracking jet fuel use. Airlines can make predictions about fuel consumption.

0. Real-time data can use in improving boarding decisions.

0. Smart technology through big data analytics can keep track of travelers' bags.

1. Improving aircrafts’ interior products

1. Passengers prefer comfort and luxury.

1. Installation of high-tech technology in visuals and audio will improve inflight entertainment systems.

1. Improving customer service

1. Every organization's success is dependent on customer loyalty. The quality of customer services increases customer satisfaction. Airlines should hire friendly professionals to improve customer services.

1. Making follow-up with passengers

1. Businesses improve their services through better communication. Feedback from customers is imperative to airlines.

1. Airlines should make follow-ups with customers who recently flew to collect feedback on their experiences.

1. Surveys should enquire about the like and dislikes

1. Conclusion

Application of Big Data, improving aircraft interior products, better customer services, and follow-up with passengers can help airlines run efficiently. Such changes call for better management and high investments in technology. Although the aviation industry has been affected by the COVID-19 pandemic and other factors, implementing such policies will increase efficiency.