Research Proposal for Everything Automotive

Research Proposal for Everything Automotive

Name:

Part 1: Introduction/Overview

In three to four sentences, explain the following:

· The audience for your report

· Your report's focus

· Why your report is a useful tool for Matt Brown

Part 2: Identify the research problem clearly and justify why you selected it.

Follow these steps:

1. Compile a list of all the questions you have related to the case scenario.

2. Group related questions into categories and subcategories.

3. Using these categories, identify an overarching question that defines the missing knowledge for each subcategory and then each category.

4. Try to find a single question that unites all the questions.

Part 3: Clearly and explicitly specify a hypothesis central to the problem you have selected.

A hypothesis, or an assumption, can be phrased as a research question. It is an observation that you will attempt to prove. These are examples of marketing research questions:

· Will a landing page generate more clicks with images?

· Do our best customers purchase more parts or services?

· Are our best customers consumers or businesses? (based, for example, on their recent purchases, how frequently they made purchases in the past year, and the amount they spent their purchases)

Part 4: Effectively describe the data needed to adequately test the hypothesis and explain how the data will be obtained.

Explain the type of data you intend to collect.

For example, you might suggest that Everything Automotive (EA) needs current customer data. That data could include qualitative (their wants and needs, expectations, and perceptions of the Matt’s business) gathered via one-on-one interviews and focus groups. It could also be quantitative (how often they make a purchase, amount of the average purchase, the most popular service/product purchases) based on sales figures or dollar amounts from the company's database.

Part 5: Describe the methods you will use to analyze the data to determine whether your hypothesis is true or false.

Based on the data you have gathered and the hypothesis you are testing, what will you be looking for in the data to determine whether the hypothesis is true or false? For example, if your research question were "Will a landing page generate more clicks with images?" you would analyze the clicks from your test (a landing page with images vs. the same landing page without images).

Part 6: Summary

Provide a summary of the problem, your hypothesis, and how you will analyze data to determine whether the hypothesis is true or false.