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The Influence of E-Commerce on Marketing Efficiency of Business Organizations at The International Market

The influence of e-commerce on marketing efficiency of business organizations at the international market

Statement of the problem

The development of e-commerce has provided both opportunities and threats to a business organization operating globally. The options include increased market share, sales revenue, and profitability, while the main drawback of e-commerce is data security due to online transactions. The double impact of e-commerce on business organizations created a management dilemma of whether business organizations should implement e-commerce or not. Therefore, this paper will address the benefits and disadvantages of e-commerce that will be essential when deciding to implement e-commerce.

Research Questions

What are the benefits and disadvantages of e-commerce to business organizations operating at the global level?

What is the influence of e-commerce on the marketing efficiency of the business organization operating in the international market?

Annotated Bibliography

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance? International Journal of Retail & Distribution Management.

This chosen article mentions the influence of e-commerce on the performance of the fashion industry business. It focuses on how e-commerce has made products and services more accessible. This is beneficial for the company when operating in the global market. Therefore, the article's findings are relevant in answering the research questions for the study. This article would be used to determine the influence of e-commerce on marketing efficiencies. In addition, it would be easier to decide which of the relationships e-commerce has with the organization's performance.

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

This article is relevant to the study of determining the importance of e-commerce on international market performance. It discusses the emerging markets which are formed as a result of e-commerce. The further cooperation’s result of multinational companies that operate in more than one country has provided opportunities for business organizations to venture into the international market. This can be done without transaction restrictions. The reason being is because most of the activities are performed by online businesses. The literature provided by the article is current, and it will help make decisions based on accurate and recent information.

Barroso, R. M., Ferreira, F. A., Meidutė-Kavaliauskienė, I., Banaitienė, N., Falcão, P. F., & Rosa, Á. A. (2019). We are analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework. Technological and economic development of economy, 25(3), 496-518.

The above article addresses how the application of e-commerce has resulted in the development of technology. An economy where business organizations are forced to adopt new technology to remain competitive in the market is also mentioned in this article. The article's findings are essential to study because they provide the positive impact of e-commerce business on the organizations operating. This is done at the international market level. Additionally, the paper offers the determinants of e-commerce business which then offers the best way to implement e-commerce strategies. Doing so will improve marketing efficiencies of business organizations.

Alsaad, A., Mohamad, R., Taamneh, A., & Ismail, N. A. (2018). What drives global B2B e-commerce usage: an analysis of the effect of the complexity of the trading system and competition pressure. Technology Analysis & Strategic Management, 30(8), 980-992.

The article addresses the reasons for the increased rate of e-commerce business. It mentions the drivers of e-commerce business by focusing on the complexity of trading systems. The competition in the global market is listed as one of the primary factors. This would explain why e-commerce is increasing its popularity. Therefore, the findings help provide the required literature on how e-commerce addresses the complexity of the trading system experienced at the international market. It will also communicate the pressure of stiff competition.

Li, L., Lin, J., Turel, O., Liu, P., & Luo, X. R. (2020). The impact of e-commerce capabilities on agricultural firms' performance gains the mediating role of organizational agility. Industrial Management & Data Systems.

This article provides essential information relevant to the study by addressing firms' gains. These gains are seen through the engaging in e-commerce businesses. Nit believes that the primary objective of business organizations in improving performance. The study indicated that business organizations that apply the use of e-commerce technology have more gains than those operating local, without the application of e-commerce. This in terms of global performance. Therefore, the article provides literature on the importance of eCommerce to businesses.

Macchion, L., Moretto, A. M., Caniato, F., Caridi, M., Danese, P., & Vinelli, A. (2017). International e-commerce for fashion products: what is the relationship with performance?. International Journal of Retail & Distribution Management.

The influence of e-commerce on the marketing efficacies of business organizations operating at the international level makes this article relevant. It focuses on electronic marketing. The electronic market has effect on the success of the organization. The review of the article will be beneficial to the development of the study because it addresses different impacts of e-commerce. The impacts can be seen on the performance level of business organizations operating at the international level. Therefore, the findings of the article will provide answers to the research question of the study.

Sheikh, A. A., Shahzad, A., & Ishaq, A. K. (2017). The growth of e-marketing in business-to-business industry and its effect on the performance of businesses in Pakistan: Marketing success. International and Multidisciplinary Journal of Social Sciences, 6(2), 178-214.

This article will be relevant to the selected topic of the influence of e-commerce on the marketing efficacies of business organizations. Mainly those operating at the international level. It focuses on electronic marketing and its effect on the success of the organization. The findings indicate that through the implementation of e-commerce, businesses organizations were able to improve marketing efficiencies. Therefore, the article will be relevant because it provides literature on the importance of e-commerce to improve market efficiency.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance?. International Journal of Contemporary Hospitality Management.

The selection of this article was based on its relevance in addressing the study's research questions. This managed the impact e-commerce businesses had on the development of loyalty programs. Loyalty programs enhance the relationship between the customers and companies. This ensures that the market share of the businesses increases. Therefore, the article provides the required literature on the importance of e-commerce on business performance at the international level. Therefore, the information found in this article is relevant to the selected topic.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs provides different models that can be used by businesses participating in e-commerce business. These models can ensure that they increase the performance level. The models being used by business organizations that implemented e-commerce have numerous benefits. They resulted in improving marketing efficiency, indicating that e-commerce business benefits business organizations operating in the global market. Therefore, the information found in this article is relevant to the selected topic.

Gregory, G. D., Ngo, L. V., & Karavdic, M. (2019). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures. Industrial Marketing Management, 78, 146-157.

Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures addresses business to business ventures that take place at the international level. Therefore, this article is relevant to the chosen topic. The findings indicate that e-commerce resulted in enhanced efficiencies and capabilities. This improved the performance level of business organizations that participated in international trade. The performance level was measured in terms of sales revenue. E-commerce strategies were used to make the sales revenue through the organization.

References

Benmamoun, M., Singh, N., Lehnert, K., & Lee, S. B. (2019). Internationalization of e-commerce corporations (ECCs): Advanced vs. emerging markets are. Multinational Business Review.

Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of Relationship Marketing and E- Commerce in Improving Marketing Performance of Batik SMEs. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.

Hua, N., Hight, S., Wei, W., Ozturk, A. B., Zhao, X. R., Nusair, K., & DeFranco, A. (2019). The power of e-commerce: Does e-commerce enhance the impact of loyalty programs on hotel operating performance? International Journal of Contemporary Hospitality Management.